Senior Manager, YouTube

RBC • Toronto, ON

1d • Onsite

About The Position

The Senior Manager, YouTube will sit at the intersection of emerging digital strategy and video storytelling. This is a unique opportunity to build out and scale our brand presence on YouTube, designing content tailored to engage consumers. The successful candidate is a hybrid digital content strategist, end-to-end video producer, and data-literate channel growth specialist. Operating within a highly matrixed and regulated environment, you will work collaboratively with digital marketers, data analysts, and other stakeholders to turn financial strategies and concepts into engaging, platform-native video assets that drive sustainable audience growth and trust.

Requirements

• University Degree or College Diploma in Communications, Digital Media, Journalism, Marketing, Film Production, or a related field.
• 7+ years of demonstrable experience managing, editing, and growing corporate or brand-owned YouTube channels (candidates are asked to provide a portfolio or links to active channels managed).
• Advanced technical knowledge of YouTube’s algorithms, metadata structure, creator economy trends, and tool suites
• Proficiency with professional editing software ecosystems
• High-capacity project manager comfortable running complex, multi-stakeholder approval workflows via enterprise collaboration tools (e.g., Jira, Asana) while managing tight production schedules.
• Superior written communication and copywriting skills, combined with the professional diplomacy required to give and receive constructive feedback in a matrixed environment.

Nice To Haves

• Prior experience working within a highly regulated industry (e.g., Banking, Insurance, Telecommunications, or Healthcare) is strongly preferred.
• Bilingual

Responsibilities

• Lead the strategic development of long-form and short-form YouTube video content optimized explicitly for modern Search Engine Optimization (SEO) algorithms.
• Ensure video assets are structurally positioned to be surfaced by AI search tools and traditional search engines.
• Manage the end-to-end editorial calendar from conceptualization, keyword research, and target demographic analysis through to final platform publishing.
• Write, edit, adapt, and refine high-performing, video scripts that break down topics into digestible consumer narratives.
• Own asset optimization including drafting platform-native copy, descriptions, tags, timestamp chapters, and directing high-conversion thumbnail design.
• Leverage YouTube Studio, Google Analytics, and other tools to systematically analyze channel performance.
• Translate metrics into performance reporting and actionable programming adjustments for the pod.
• Independently shoot, record and edit platform-native long-form videos, YouTube Shorts, and agile social teasers.
• Implement and maintain enterprise brand standards, visual guidelines, across all output, ensuring a consistent and premium look and feel.
• Oversee digital asset management workflows (e.g., Frame.io, cloud storage systems), ensuring secure archival protocols for raw footage, master files, and version controls.
• Guide video projects through review process with digital, legal and business partners.

Benefits

• A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree