Senior Manager, Paid Search & YouTube

Fi • New York, NY

13d • $110,000 - $160,000 • Onsite

About The Position

Fi is looking for a Senior Manager who's personally scaled Search, Performance Max, Demand Gen, and YouTube at meaningful spend, knows how to run YouTube as both a reach and a performance channel, and doesn't take platform numbers at face value. You'll build and run campaigns yourself, set the strategy, own performance against acquisition targets, and be the single accountable owner for the channel. Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue.

Requirements

• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts
• A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management
• Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow

Responsibilities

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube -- you build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
• Drive your channel's contribution to our shared blended CAC target while protecting volume, partnering with Finance on true unit economics rather than platform-reported numbers
• Own YouTube strategy across the upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
• Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
• Own the creative brief-to-asset pipeline for paid search and YouTube, representing the channel in creative reviews and partnering with Brand and Creative on video and asset production
• Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns
• Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds in partnership with internal feed teams
• Build and maintain reporting in Northbeam and Databricks, plus the weekly Google performance narrative reconciled against source-of-truth reporting
• Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation
• Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, not harvesting existing demand
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy

Benefits

• flexible PTO
• full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership
• gifting program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed