Senior Manager, Web Program Management

Sono Bello•Chicago, IL

20h•Hybrid

About The Position

The Senior Manager, Web Program Management, is responsible for leading the execution and optimization of Sono Bello’s web initiatives to support patient acquisition, lead generation, and conversion. This role, reporting to the Director of Digital Product, partners closely with Sales, Marketing, Tech, Operations, and external agencies to deliver high-quality, scalable web experiences that align with business goals and enhance the patient journey. This is a highly cross-functional role focused on program delivery, operational excellence, and continuous improvement of web performance.

Requirements

8+ years of experience in web program management, digital product management, or marketing operations
Bachelor’s degree in Business, Marketing, or a related field
Proven experience delivering cross-functional web or digital initiatives in a fast-paced environment
Knowledge of web technologies (e.g., HTML, CSS), CMS platforms (e.g., WordPress, Unbounce, Adobe Experience Manager), and analytics tools (e.g., GA4)
Familiarity with A/B testing, SEO, and conversion rate optimization
Ability to manage multiple projects and priorities with strong attention to detail
Strong communication and stakeholder management skills

Nice To Haves

Experience in healthcare, retail, or service-based industries is a plus

Responsibilities

Work with the Digital Product Director to define strategic priorities and implement the web roadmap
Collaborate with the Digital Product Director to scope out and build AI agent solutions into the workflows to streamline the operations and drive efficiency
Lead cross-functional teams (Sales, Marketing, Tech, Operations, and external agencies) to deliver web initiatives on time and within scope
Manage execution of key projects, including website maintenance/enhancements, CMS updates, listing management, and feature releases
Drive ongoing website optimization through testing, personalization, SEO, and UX improvements to improve lead generation and conversion
Establish and manage program processes, including intake, prioritization, timelines, and resource coordination
Track and report on KPIs such as traffic, engagement, and conversion; provide insights and recommendations for improvement
Conduct research and data analyses to support assessment of strategic web opportunities
Identify risks, dependencies, and delivery challenges; proactively manage issue resolution and escalate when appropriate
Partner with Legal to ensure web content meets healthcare regulatory standards
Coordinate with external agencies and vendors to support the successful execution of web initiatives