Senior Manager, Visual Merchandising & Retail Experience
About The Position
Salomon North America is expanding its retail marketing team and seeking a Senior Manager, Visual Merchandising & Retail Experience. This role will lead the execution of the global retail experience playbook across owned retail channels in North America, ensuring alignment of brand and product storytelling with the consumer calendar. The Senior Manager will manage local retail marketing and visual merchandising (VM) teams, collaborate with product merchandising, and oversee the end-to-end consumer journey within Salomon's owned retail spaces. Key responsibilities include managing retail concepts, fixture packages, and store development from a VM perspective to maintain a consistent and elevated Salomon retail experience throughout the region. The scope covers Outdoor, Road, Trail, Sportstyle, Apparel & Gear, and Brand categories.
Requirements
- 10+ years of experience in visual merchandising, retail experience, retail marketing, or related field.
- At least 3 years in a people management role.
- Experience working with a global brand and executing global playbooks/guidelines at a regional or local level.
- Expert in retail tech solutions and/or 3D software that develop renderings, planograms and support floor set development.
- Strong understanding of visual merchandising principles, retail design, and brand storytelling.
- Proven ability to lead and develop teams across multiple locations.
- Strong project management skills with the ability to manage multiple concurrent seasonal initiatives.
- Data-informed decision-making with the ability to translate consumer and performance insights into action, including competitor benchmarking.
- Passion for the outdoors, sport, and the Salomon brand.
- Ability to drive and possession of a state issued Drivers License.
Responsibilities
- Localize and execute Salomon's global retail experience playbook across all owned retail doors in North America.
- Partner with global VM and retail experience teams to provide regional feedback for future playbook development.
- Partner directly with the new store opening team and local retail marketing to drive the look & feel and experience at each Salomon store opening.
- Anticipate visual and store design/floorplan opportunities and drive related VM evolution.
- Track and report on marketing KPIs for each store.
- Develop and implement retail VM guidelines, seasonal launches, product stories, windows, and fixtures (train the trainer).
- Partner with Merch and Planning to ensure VM support for inventory opportunities.
- Analyze store performance and adjust merchandise strategies.
- Partner with Area managers and Store managers to ensure team training and compliance on VM standards.
- Identify opportunities to make the guest experience more engaging and elevated.
- Develop retail standards across all touchpoints and by store type.
- Capture ideas and best practices from top doors and share with the teams.
- Conduct monthly calls with Guest Experience DORs to discuss launches, VM updates, standards, and opportunities.
- Support the end-to-end consumer journey across Salomon-owned retail in North America, from entry experience through product discovery, fitting/trial, and checkout.
- Ensure all in-store brand and product storytelling is aligned with the global brand calendar, seasonal launches, and campaign moments.
- Prioritize and elevate stories based on the consumer assortment and objectives for each store.
- Connect events, product launches, community engagement, and loyalty program incentives to ensure a seamless guest experience.
- Collaborate with brand marketing to ensure consistency of messaging and creative execution from campaign concept through in-store delivery.
- Manage and develop the local retail marketing and visual merchandising teams.
- Propose team evolution and capabilities required as the company scales.
- Set priorities, allocate resources, and manage workload across store install cycles and seasonal resets in alignment with product merchandising and store teams.
- Support product merchandising teams by aligning VM strategy with assortment planning, product launches, and category priorities.
- Partner closely with store operations and retail leadership to allocate and manage budgets.
- Attend major floor sets for key doors to support retail teams.
- Identify opportunities to enhance the in-store experience, drive engagement, and support conversion and brand loyalty.
- Use consumer insights, store performance data, and feedback loops to continuously refine the retail experience.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
