Manager, Visual Merchandising

Blue Nile•New York, NY

5h•$100,000 - $130,000

About The Position

Blue Nile is seeking a Manager of Visual Merchandising to define and execute the in-store visual expression of the Blue Nile brand across its showrooms. The role ensures products are presented, grouped and brought to life in ways that make the assortment easy to understand, inspiring to shop and consistent with the brand’s point of view. The Manager establishes product placement, adjacency and visual presentation standards; partners with Store Planning on the physical merchandising of new and existing locations; and develops in-store animations for holidays and key selling periods. The position works cross-functionally with Merchandising, Category Management, Retail, Store Planning, Creative, Marketing and Operations to translate merchandising strategy into clear, scalable, executable standards for retail teams. The role balances elevated brand and customer experience standards with practical store operations and selling needs.

Requirements

Bachelor’s degree in Visual Merchandising, Merchandising, Design, Retail, Marketing or a related field.
5–8+ years of progressive visual merchandising experience, ideally in jewelry, luxury, fashion, specialty retail or another product-led retail environment.
Strong visual and product sensibility, with demonstrated experience creating compelling product presentations and customer journeys.
Experience developing product placement, adjacency strategies, planograms and scalable visual standards across multiple stores.
Experience partnering with Store Planning, Retail Design or Store Development on new and existing store environments.
Demonstrated experience developing seasonal, promotional or holiday visual merchandising programs.
Strong understanding of how visual merchandising supports customer engagement, Client Advisor selling and commercial priorities.
Excellent project management, communication and cross-functional collaboration skills.
Ability to translate creative and merchandising concepts into clear, operationally executable direction.
Strong attention to detail and ability to balance brand standards, customer experience and store practicality.
Ability to thrive in a fast-paced environment with multiple priorities and seasonal deadlines.

Responsibilities

Own product placement and visual merchandising standards across Blue Nile showrooms, translating merchandising strategy into clear in-store presentation.
Develop product adjacency strategies that create intuitive customer journeys and reinforce key jewelry categories, collections and customer occasions.
Establish standards for case layouts, product density, focal points, storytelling moments, and the balance of core product and newness.
Create scalable visual guidelines and planograms that support consistent execution while accommodating differences in store footprint and assortment.
Partner with Category Management to understand product priorities, hero products, launches and assortment architecture, and translate them into physical presentation.
Review showroom execution and evolve standards based on customer behavior, commercial priorities and assortment changes.
Ensure in-store presentation is elevated, intentional and distinctly Blue Nile, supporting Client Advisors in telling product stories and helping customers navigate the assortment.
Partner with Store Planning to incorporate merchandising needs into new stores, remodels, relocations and fixture updates.
Provide merchandising input on fixture placement, case allocation, sightlines, customer flow, category zoning and flexible merchandising capacity.
Translate assortment requirements into physical space needs and recommend selling-space allocation across categories and product stories.
Review store plans and layouts to ensure the environment supports customer discovery, selling behaviors and evolving assortment priorities.
Identify opportunities to improve existing layouts and fixture utilization based on assortment changes, customer needs and business priorities.
Collaborate with Retail, Store Planning, Creative, Operations and Merchandising to ensure store concepts can be executed consistently and maintained effectively.
Develop visual merchandising strategy and in-store animations for holidays, gifting moments, launches and key selling periods.
Translate seasonal merchandising priorities into product stories, focal moments and presentation direction for showrooms.
Partner with Creative, Marketing and Category Management to align campaign storytelling, product priorities and the in-store customer experience.
Create visual toolkits specifying product placement, display direction, signage integration and execution standards for activations.
Build a calendar of visual merchandising changes aligned with commercial priorities and key retail moments.
Partner with Retail Operations to plan execution timing, communication and field implementation.
Evaluate the effectiveness of animations and incorporate learnings into future visual direction.
Serve as a connective partner across Merchandising, Category Management, Retail, Store Planning, Creative, Marketing and Operations for the physical product experience.
Translate merchandising priorities into simple, actionable direction for consistent execution by retail teams.
Develop visual standards, guides and communication materials that define both the intention and execution.
Partner with Retail leadership and field teams to identify execution challenges and improve standards and tools.
Manage multiple visual workstreams and deadlines while maintaining detail, consistency and follow-through.
Champion an elevated customer experience while balancing aesthetic standards with practical store operations and selling needs.