Senior Manager, UX Research

PricelineToronto, ON
$155,000 - $180,000Hybrid

About The Position

Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive. Why this job’s a big deal: At Priceline, we don’t guess what our customers want - we listen. As our Senior UX Research Manager, you are the bridge between human behavior and business strategy. You are a seasoned expert who thrives on uncovering the "why" behind the "what," ensuring that every product we build is rooted in deep user understanding. This is a high-visibility leadership role where you’ll own the research vision and drive the execution of our most critical initiatives. You’ll act as a mentor and practice lead, managing our research toolkit and partnering across Design, Product, and Marketing to ensure our insights don't just sit in a slide deck - they drive the roadmap.

Requirements

  • A Strategic Leader: You have 8+ years of experience in UX Research, with a track record of leading complex projects and mentoring other researchers to success.
  • A Master of the Craft: You are a power-user of modern research tools and methods, capable of moving from deep-dive ethnographic studies to rapid usability testing with ease.
  • An AI Advocate: You are excited about how AI can supercharge the research lifecycle - from sentiment analysis to faster synthesis - and you know how to lead a team through that evolution.
  • A Collaborative Influencer: You excel at building trust with cross-functional partners, helping Design and Product teams prioritize the right problems to solve.
  • Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
  • The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance.

Responsibilities

  • Drive Strategic Initiatives Spearhead Large-Scale Research: You’ll lead complex, cross-functional research projects that span the entire traveler journey. You are the lead investigator for our highest-priority discovery work, turning raw observations into competitive advantages.
  • Build the Roadmap: You won't just respond to requests; you’ll proactively identify knowledge gaps and build a long-term research strategy that keeps us ahead of the market.
  • Champion the Craft: Act as a mentor and practice lead for the research team, raising the bar for methodology, ethics, and inclusive design across the organization.
  • Modernize the Workflow Own the Infrastructure: Take charge of our research repository and tools. You’ll ensure our tech stack is efficient, our data is accessible, and our insights are easily discoverable for all stakeholders.
  • Pioneer AI-Driven Research: We’re embracing the future. You’ll identify and implement AI tools to accelerate synthesis, automate transcription, and uncover patterns in user behavior with unprecedented speed.
  • Connect Marketing & Product: Work at the intersection of brand and experience, helping Marketing and Product teams align on a singular, data-backed view of the customer.
  • Evangelize Insights Influence at Every Level: You are the "voice of the user" in the room with leadership. You’ll translate complex qualitative and quantitative findings into compelling, visual stories that inspire action.
  • Iterate & Improve: Use feedback and product KPIs to measure the impact of research, constantly refining how we gather and apply insights to improve the traveler experience.
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