Senior Manager, US Oncology Insights & Analytics

AstraZenecaGaithersburg, MD
Hybrid

About The Position

The Senior Manager, US Oncology Insights & Analytics will be responsible for generating actionable insights that shape brand strategy and tactics for the US organization. This role involves leveraging primary research and secondary data across various customer segments, including healthcare professionals and consumers, to guide brand teams in making informed decisions. The position will inform brand performance, develop promotional tactics, and contribute to overall brand strategy. The Senior Manager will identify key business needs, build market research and analysis plans, assess priorities, and execute projects. This role also includes managing project budgets, vendor relationships, and informing forecasting assumptions. The Senior Manager will create reports and presentations highlighting actionable insights, business implications, and options, and will compile, analyze, and visualize findings from secondary marketing and sales data. Additionally, the role involves leading insights metrics/KPI tracking for the brand, acting as the voice of HCPs and consumers, and gathering commercial competitive intelligence to create an integrated insights picture for the brand.

Requirements

  • Bachelor’s degree or foreign equivalent in Pharmacy/Pharmaceutical Sciences, Data Science, Operations Research, or a related field plus four (4) years of experience with a pharmaceutical/biotechnology manufacturer or consulting in the biopharmaceutical industry in the position offered, as an Associate, Senior Associate, Management Consultant, Market Research/Data Analyst, or a related position.
  • Alternatively, a Master’s degree or foreign equivalent in Pharmacy/Pharmaceutical Sciences, Data Science, Operations Research, or a related field plus two (2) years of experience with a pharmaceutical/biotechnology manufacturer or consulting in the biopharmaceutical industry in the position offered, as an Associate, Senior Associate, Management Consultant, Market Research/Data Analyst, or a related position.
  • Four (4) years (or two [2] years with a Master’s) of experience with all of the following: Developing actionable insights for the pharmaceutical/biotechnology industry primarily focused on the US market and communicating key findings and recommendations to senior stakeholders; Leading primary market research studies, applying varied qualitative and quantitative primary research techniques with healthcare providers; Synthesizing insights from primary market research with secondary data analytics (including electronic medical records, claims, and specialty pharmacy data) to identify brand performance, treatment landscape dynamics, and growth opportunities; Assessing and reporting on commercial performance by analyzing treatment journey drivers, including prescribers, other HCPs, patients, payers, competitors, and marketing/promotional effort; and Leading cross-functional teams and stakeholders to influence outcomes.

Responsibilities

  • Generate actionable insights that shape brand strategy and tactics for the US organization.
  • Leverage primary research and secondary data across customer segments, including healthcare professionals and consumers.
  • Guide brand teams in making decisions.
  • Inform brand performance, developing promotional tactics and overall brand strategy.
  • Identify key business needs and build market research/analysis plans.
  • Assess priorities on market research/insight plans and execute projects.
  • Develop and maintain project budget and manage projects and vendor relationships.
  • Inform forecasting assumptions and recommend actions to brand leadership.
  • Build reports and presentations highlighting actionable insights including business implications and options.
  • Compile, analyze, and visualize findings from secondary marketing and/or sales data.
  • Lead insights metrics/KPI tracking for the brand, acting as the voice of HCPs and consumers for the brand, and commercial competitive intelligence gathering.
  • Create integrated insights picture for the brand.

Benefits

  • Qualified retirement program (401(k) plan)
  • Paid vacation and holidays
  • Paid leaves
  • Health benefits including medical, prescription drug, dental, and vision coverage
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