The Senior Manager, US Oncology Insights & Analytics will generate actionable insights that shape brand strategy and tactics for the US organization. This role involves leveraging primary research and secondary data across customer segments, including healthcare professionals and consumers, to guide brand teams in making decisions. The position will inform brand performance, develop promotional tactics, and contribute to overall brand strategy. The Senior Manager will identify key business needs, build market research/analysis plans, assess priorities, and execute projects. They will also develop and maintain project budgets, manage projects and vendor relationships, inform forecasting assumptions, and recommend actions to brand leadership. The role requires building reports and presentations highlighting actionable insights, including business implications and options, and compiling, analyzing, and visualizing findings from secondary marketing and/or sales data. Additionally, the Senior Manager will lead insights metrics/KPI tracking for the brand, act as the voice of HCPs and consumers for the brand, and gather commercial competitive intelligence. The ultimate goal is to create an integrated insights picture for the brand.
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Job Type
Full-time
Career Level
Senior