Senior Manager Technology Marketing

Baker Hughes

About The Position

Baker Hughes (NASDAQ: BKR) is seeking a Senior Manager, Technology Marketing to join their Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is responsible for bringing technologies and solutions to market through clear value articulation, customer-centric storytelling, and disciplined go-to-market execution. This role will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. The Senior Manager will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact, working closely with product, technology, engineering, commercial, and regional teams.

Requirements

Hold a bachelor’s degree in marketing, business, engineering, or a related field.
10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.
Proven success in marketing technologies or solutions in industrial, energy, or technology-driven environments.
Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.
Experience operating in global, matrixed organizations.

Nice To Haves

Strong leadership in technology and product marketing.
Strategic thinking and portfolio management expertise.
Ability to develop customer-centric value propositions.
Excellence in go-to-market and launch marketing.
Strong partnership with commercial and sales enablement teams.
Competitive intelligence and market analysis capability.
People leadership, coaching, and talent development.
Executive-level communication and stakeholder influence.
Data-driven, outcome-oriented decision-making.

Responsibilities

Go-to-Market Leadership & Activation: Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post-launch phases.
Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.
Define technology portfolio-level value propositions and messaging architectures that translate complex capabilities into clear, customer-centric value narratives.
Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture across products, services, and solutions, while enabling flexibility for regional and industry-specific activation.
Support business segment Marketing & Communications teams in developing best-in-class technology marketing assets across the marketing toolbox—providing governance, subject-matter expertise, and hands-on execution.
Act as the senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership to accelerate time-to-market and adoption.
Market & Competitive Intelligence: Lead competitive intelligence and marketing analysis for assigned technology areas, embedding actionable insights into positioning and commercial enablement.
Guide the development of competitor benchmarking, differentiation narratives, and objection-handling strategies.
Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.
Contribute to Baker Hughes’ thought leadership agenda by shaping technology narratives that reinforce the company’s position in priority markets.
People Leadership & Technology Marketing Capability Building: Lead, coach, and develop a team of Technology Marketing Specialists, building depth in strategic thinking, lifecycle marketing, and value articulation.
Embed CTM best practices, standards, and performance expectations across the function.
Enable and support business segment marketing teams by providing capability leadership and domain expertise.
Contribute to capability building and continuous improvement across the broader Brand, Marketing & External Communications function.
Performance Management & Governance: Define and track outcome-based KPIs aligned to CTM performance frameworks (e.g., adoption, pipeline influence, commercialization impact).
Use data and insights to optimize messaging, programs, go-to-market effectiveness, and resource allocation.
Provide insight-driven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.