Senior Manager - Global Property Marketing Technology

Hines•New York, NY

About The Position

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines. We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. This role will serve as the bridge between marketing strategy and technical delivery, with accountability for building a scalable, high-performing digital environment across our global property portfolio. Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.

Requirements

Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
8+ years with demonstrated experience in marketing technology, digital platforms, or related roles in the real estate or property management industry
Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
Experience operating in global, matrixed organizations with multiple stakeholders and regions
Experience contributing to or owning marketing technology architecture, platform decisions, and integration strategies
Deep understanding of website architecture, including CMS platforms (e.g., WordPress, Strapi), front-end technologies (HTML, JavaScript), and tagging infrastructure
Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
Expertise in real estate marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
Ability to connect technical implementation to business outcomes, including conversion, lead quality, and marketing efficiency
Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles

Responsibilities

Property Website Product Management: Own the end-to-end lifecycle of the global property website platform, including CMS strategy, deployment, and optimization
Lead all website migrations, launches, separations, and platform enhancements across the property marketing portfolio
Ensure customer experience, performance, accessibility, SEO/AEO readiness, and compliance are embedded into product design and implementation
Drive consistency across internally managed and third-party managed assets
Marketing Technology Architecture: Evaluate and implement emerging technologies, including AI-driven tools and capabilities, to enhance digital experience, operational efficiency, and marketing performance in partnership with Real Estate IT
Establish and enforce technical standards, with accountability for adoption and digital marketing performance outcomes
Balance global standardization with regional flexibility to meet business and regulatory requirements
Data, Analytics and Attribution Strategy: Design and implement tagging architecture, analytics frameworks, and data validation processes
Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems
Partner with data analytics and portfolio marketing teams to translate data into actionable insights
Privacy Governance & Compliance Leadership: Define and lead the global strategy for consent management, cookie governance, and privacy policy frameworks, balancing regulatory requirements with marketing performance and customer experience
Establish scalable governance models for data collection, tracking, and consent that can be consistently deployed across regions, asset classes, and operating partners
Partner with Legal, IT, and vendors to translate regulatory requirements into practical, scalable, and enforceable technical solutions across websites and marketing platforms
Provide hands-on oversight during implementation, testing, and validation of privacy frameworks, ensuring solutions are deployed correctly and perform as intended