Senior Product Manager - Marketing Technology
About The Position
D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a Senior Product Manager to join its Marketing Technology team. This role is crucial for the digital transformation of marketing technology, focusing on creating new digital experiences for home shopping and buying. The Senior Product Manager will translate strategic business direction into actionable product roadmaps and requirements, ensuring digital products meet customer needs and business objectives. This position requires collaboration with various business and technology teams to synthesize requirements into digital product specifications. The ideal candidate will have a deep understanding of the home-buying journey to craft digital products that enhance customer confidence, clarity, and ease, utilizing data from analytics, customer journeys, market analysis, and user research to inform product strategy.
Requirements
- Bachelor’s degree in Computer Science, Software Engineering, Business, or related field; MBA preferred.
- 5–7 years of experience in product management or digital product development.
- Demonstrated success managing digital or software products through full lifecycle while navigating technical, user and business issues in a fast-moving digital organization.
- Strong understanding of Agile methodologies and experience as a Scrum Product Owner.
- Working knowledge of SDLC, UX principles, and digital analytics.
- Proficiency with Agile tools such as Jira, Confluence, or similar.
- Excellent organizational, analytical, and communication skills with ability to lead cross-functional initiatives and communicate effectively with leadership and stakeholders.
- Proven ability to collaborate and achieve actionable results, build strong and sustainable relationships, and positively interact within all levels of the organization.
- Experience with Web, iOS, or Android application development environments.
- Strong data analysis and problem-solving abilities.
- Proven ability to manage competing priorities and deliver results in a fast-paced, highly collaborative environment.
- Skilled in translating technical details into business language and vice versa.
Nice To Haves
- Experience applying design thinking and rapid prototyping methods preferred.
Responsibilities
- Contributing to, understanding, and executing the digital strategic direction of a product line through the creation of digital product specifications and product definition, including feature requirements, user stories and/or other critical deliverables.
- Defining product vision, strategy, and roadmap in alignment with Marketing Technology objectives.
- Gathering and analyzing business, customer, and market data to inform feature prioritization and product decisions.
- Creating and maintaining product documentation including feature requirements, user stories, acceptance criteria, and specifications.
- Prioritizing and managing the product backlog to ensure development teams deliver high-value features on schedule.
- Partnering with Delivery, Engineering, Design, and QA to plan and execute sprints, resolve issues, and manage release scope.
- Collaborating with business stakeholders to clarify needs, define KPIs, and align on success criteria.
- Reviewing and validating delivered features against requirements to ensure product quality and user satisfaction.
- Analyzing product performance using analytics and customer feedback to drive continuous improvement.
- Communicating product status, progress, and risks to leadership and key stakeholders, providing frequent updates and escalating issues.
- Supporting cross-functional collaboration between Product, Marketing, Operations, IT, and other internal teams.
- Participating in Agile ceremonies and product demonstrations as needed.
- Supporting training, documentation, or rollout activities for new product releases.
- Assisting in vendor evaluations or technology assessments related to digital platforms.
- Researching emerging trends, technologies, and competitor capabilities.
- Understanding financial impact as a critical chain in the software development life cycle and its direct impact on the financial success of the product.
- Conducting all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
- Ability to travel overnight.
- Other duties as assigned.
Benefits
- Medical, Dental and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time and Company Holidays
- Multiple Voluntary and Company provided Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
