Senior Marketing Technology Manager

Cetera • San Diego, CA

4d • $119,000 - $160,000 • Hybrid

About The Position

The Senior Marketing Technology Manager is the dedicated owner of Cetera's MarTech stack, serving as the strategic and hands-on operator responsible for ensuring our marketing technology ecosystem drives measurable business outcomes. This role goes well beyond a pure platform SME—you will own the architecture, integration, governance, and innovation roadmap across Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud, and an expanding suite of AI-powered tools. This is a critical hire given growth and modernization currently underway with the Marketing technology solutions. You will be a key enabler of our marketing transformation, partnering closely with Demand Generation, Digital, IT, and Sales Operations to deliver sophisticated, personalized experiences at scale.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.
• 5+ years of experience in marketing technology, marketing operations, or a related field.
• 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) strongly preferred.
• Demonstrated experience managing and optimizing a Marketo–Salesforce integration in a production environment.
• Strong working knowledge of email marketing best practices, deliverability, and compliance (CAN-SPAM, CASL).
• Experience building and managing marketing automation workflows, lead scoring models, and nurture programs.
• Comfortable working cross-functionally with Demand Gen, Digital, IT, and Sales Operations teams.
• Strong analytical mindset with experience using data to drive platform and campaign decisions.

Nice To Haves

• Experience with Salesforce Marketing Cloud (SFMC) or comparable enterprise email/journey platform.
• Familiarity with Adobe Experience Cloud products (AEM, Analytics, Target, Real-Time CDP).
• Hands-on experience adopting and operationalizing AI-powered MarTech tools.
• Background in financial services, fintech, or a highly regulated industry.
• Experience supporting major website modernization or digital transformation initiatives.
• Proficiency with HTML/CSS for email template development and troubleshooting.

Responsibilities

• Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
• Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
• Maintain documentation of system architecture, integrations, data flows, and operational processes.
• Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
• Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
• Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
• Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
• Own and optimize the Marketo–Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
• Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
• Define and enforce data governance standards across connected platforms.
• Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
• Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
• Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
• Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
• Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
• Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
• Act as the internal MarTech subject matter expert—training team members, advising on best practices, and supporting campaign execution teams.
• Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
• Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.
• Other duties as assigned.

Benefits

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree