Senior Manager, Supplier Marketing

Kele • Bartlett, TN

1d

About The Position

The Senior Supplier Marketing Manager develops enterprise marketing strategies for supplier partners and Kele’s private label brand to drive customer adoption, revenue growth, and expansion of Kele’s cooperative marketing program. Guided by Brand Strategy insights and enterprise goals, this role recommends supplier and portfolio priorities and partners with internal teams and suppliers to develop joint growth plans, secure marketing investments, and reach priority customer audiences. The role builds the foundation for Supplier Marketing across the Kele enterprise, with significant opportunity to scale the program, its capabilities, and its business impact. It reports to the VP, Brand Strategy and is preferably based in Memphis, Tennessee.

Requirements

• At least 5 years of progressive experience in supplier, product, or strategic marketing within B2B markets.
• Experience translating customer insights and business goals into supplier priorities, product positioning, and actionable marketing briefs.
• Demonstrated ability to pitch marketing programs, build compelling investment proposals, and secure supplier participation and funding.
• Strong relationship management and cross-functional leadership skills to align suppliers and internal teams on execution.
• Ability to build scalable marketing programs, processes, and reporting.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• Commercially minded and data-informed, using results to demonstrate value and guide future investment.
• Persuasive presentation skills and the ability to make a compelling case for supplier investment.
• Ability to align supplier objectives with Kele’s customer needs and growth opportunities.
• Skill in translating product benefits into customer-focused positioning, messaging, proof points, and clear launch and campaign briefs.
• Collaborative leadership skills to translate strategy into clear briefs and align with the broader Marketing team on campaign execution and cooperative marketing administration.
• Strong prioritization and project management skills to balance supplier commitments, business priorities, timelines, and resources.
• Entrepreneurial and adaptable approach, with the ability to build and scale Supplier Marketing across the Kele enterprise.

Nice To Haves

• Distribution or industrial experience.

Responsibilities

• Develop marketing plans for priority supplier partners and Kele’s private label lines within the strategy established by the VP, Brand Strategy.
• Prioritize audiences, products, and marketing investments based on customer needs, market opportunity, and business objectives.
• Grow and manage supplier cooperative marketing investments.
• Develop joint marketing plans, secure supplier commitments, and partner with the Marketing team to coordinate campaign execution and cooperative marketing program administration.
• Demonstrate the value of Kele’s customer engagement capabilities through measurable results.
• Develop strategy briefs for supplier and private label product launches, defining the audience, positioning, messaging, proof points, and business goals.
• Partner with marketing colleagues to translate launch strategies into channel plans, assets, and execution.
• Track cooperative marketing investment, campaign effectiveness, product adoption, and commercial results.
• Use customer insights, competitive intelligence, and performance data to recommend improvements to marketing priorities, investment allocation, and the Supplier Marketing operating model.

Benefits

• Medical, vision, and dental insurance.
• Health savings account and flexible spending accounts for medical and dependent care.
• 401(k) with employer match up to 4% and immediate vesting.
• Employer-paid short- and long-term disability coverage.
• Employer-paid basic life and AD&D insurance; supplemental life insurance is available for employees and dependents.
• Paid time off and paid holidays.
• Tuition reimbursement.
• Paid maternity leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior