Senior Manager, Strategy & Business Development

Equinox • New York, NY

4h • $140,000 - $150,000

About The Position

Equinox is seeking a strategic, analytical, and execution-oriented Senior Manager, Strategy & Business Development to lead high-priority cross-functional strategic initiatives and drive new commercial partnership opportunities that grow the business. The role serves as both a strategic project lead and an operator, translating business objectives into actionable plans and ensuring initiatives are delivered on time, on budget, and with measurable impact. Working closely with the Partnerships team, the Senior Manager will source and assess commercial opportunities, conduct due diligence, size opportunities, support negotiations, and assist with deal execution. The position is highly visible, offers significant exposure to senior leadership, and contributes to Equinox’s future strategy. Success is measured by the execution of strategic initiatives and newly formed partnerships.

The Senior Manager owns enterprise-level initiatives from scoping and planning through execution and post-launch measurement. The role establishes project governance, timelines, milestones, owners, and success metrics; coordinates cross-functional workstreams; identifies risks and dependencies; and maintains alignment with business objectives and long-range strategy. It also supports partnership development through third-party engagement, competitive assessment, business modeling, revenue analysis, opportunity validation, feasibility review, contract negotiation, and execution.

The role defines measurement frameworks for initiatives and partnerships, works with Analytics and Data teams to monitor performance, translates insights into leadership recommendations, supports business cases and forecasting, and tracks return on investment and business impact. The position requires navigating ambiguity, influencing stakeholders without direct authority, and driving progress across complex environments.

Requirements

• 6–8+ years of experience in consulting, business operations, strategy, program management, business development, commercial partnerships, or related fields.
• Experience leading large-scale cross-functional initiatives or partnerships from strategy through execution.
• Exceptional project management, financial modeling, and organizational skills.
• Strong executive communication and presentation capabilities.
• Experience developing business cases, operating models, project plans, and strategic recommendations.
• Demonstrated ability to influence stakeholders across multiple organizational levels without direct authority.
• Strong analytical and problem-solving skills.
• Ability to navigate ambiguity and drive progress in complex environments.
• Comfort networking with third parties to source new opportunities or deals.
• Must have a legal right to work in the United States.

Nice To Haves

• Experience in hospitality, wellness, fitness, consumer, membership, or subscription businesses.
• MBA or consulting background.

Responsibilities

• Lead enterprise-level strategic initiatives with executive visibility.
• Develop and manage project plans, governance structures, timelines, milestones, and success metrics.
• Coordinate cross-functional workstreams across Marketing, Product, Technology, Club Operations, Group Fitness, Retail, and Analytics teams.
• Identify risks, dependencies, resource constraints, and mitigation plans; escalate issues with solutions.
• Drive stakeholder accountability and keep initiatives aligned with business objectives and Equinox’s long-range strategy.
• Prepare executive updates, status reports, recommendations, and decision-making materials for senior leadership.
• Own the project lifecycle of strategic initiatives, from scoping and planning through execution and post-launch measurement.
• Translate ambiguous business challenges into structured project plans with clear milestones, owners, and success metrics.
• Use AI-powered project management tools and Agile, Lean, or hybrid methodologies to optimize workflows and team performance.
• Support the Partnerships team in driving new commercial deals and sourcing opportunities.
• Engage with third parties, conduct due diligence, and assess the competitive landscape for opportunities.
• Build business models and evaluate revenue potential for partnership opportunities.
• Work with Marketing to validate opportunities and positioning.
• Work with Legal and Technology to assess feasibility, negotiate terms, and execute contracts as needed.
• Define success metrics and measurement frameworks for strategic initiatives and partnerships.
• Partner with Analytics and Data teams to monitor performance and identify opportunities for improvement.
• Translate insights into actionable recommendations for leadership.
• Support business case development, forecasting, and investment prioritization.
• Track return on investment and the business impact of major initiatives.

Benefits

• Competitive salary and benefits
• Industry-leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives on Personal Training, Pilates, Spa, and Shop products and services

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed