Senior Manager, Strategic Events & Field Marketing

Albert Invent • Atlanta, GA

8h • Hybrid

About The Position

We’re looking for an ambitious and results-driven Senior Manager, Strategic Events & Field Marketing to join our growing team. This role focuses on building and scaling Albert's event marketing function to drive pipeline, elevate our brand, and position our executive team as market leaders. It will play a key part in driving successful outcomes for Albert's most strategically important customers and market positioning. If you’re passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you.

Requirements

• 7–10+ years of experience in event marketing, field marketing, ABM, or integrated GTM programs at a B2B technology company.
• Proven ability to build event and executive programs that drive measurable business outcomes — including pipeline creation, account engagement, and deal acceleration — not just event execution.
• Strategic operator who sees events as a core GTM and relationship-building channel, with experience designing high-touch executive experiences for senior decision-makers (e.g., roundtables, VIP dinners, industry activations).
• Deep experience partnering cross-functionally with Sales, ABM, Product Marketing, and executive stakeholders in complex enterprise buying environments.
• Comfortable operating in a lean, fast-moving environment where you can balance strategy and hands-on execution, manage external vendors/agencies, and build programs from the ground up.
• Strong communication and stakeholder management skills, with the ability to influence cross-functional partners and engage credibly with executive audiences.
• Systems Thinking: Connects events to broader GTM strategy, pipeline goals, and account plans rather than treating them as isolated activities.
• Grit: Self-starter who thrives in a build-from-scratch environment; persistent in driving outcomes with limited resources and high ambiguity.
• Collaboration: Works effectively across Sales, ABM, Product Marketing, and Content to deliver cohesive, high-impact programs.
• Innovator: Constantly evaluates new formats, approaches, and channels to improve event performance and strengthen brand impact.
• Adaptability: Comfortable pivoting strategy and execution plans in a dynamic, evolving company and market environment.
• Leadership: Drives cross-functional initiatives to completion with autonomy and influence, even without direct management authority.

Responsibilities

• Define and own Albert’s event strategy across executive roundtables, field programs, and strategic third-party conferences, making deliberate decisions about where to invest and where not to.
• Build and manage an annual event calendar aligned to pipeline targets and company priorities, ensuring every event connects to a measurable business outcome.
• Establish success metrics across pipeline generated, account engagement, and event ROI; use data and insights to continuously refine program performance and inform investment decisions.
• Design and execute high-impact, small-format executive programs, including CTO roundtables and VIP dinners, with a focus on quality attendance and pipeline conversion, not volume.
• Own end-to-end event execution: venue selection, vendor management, budget oversight, logistics, run-of-show, and onsite experience.
• Partner with ABM and Sales to identify and prioritize target accounts, drive qualified attendance, and ensure rigorous post-event follow-up and deal progression.
• Collaborate with Product Marketing and Content to shape event themes, narratives, and executive speaking engagements that reinforce Albert’s category positioning.
• Build Albert’s event marketing function from the ground up, establishing processes, playbooks, and a vendor ecosystem that scale with the company.
• Position Albert’s executive team as credible, differentiated market voices through thought leadership programs and high-visibility speaking opportunities tied to events.
• Integrate events into broader GTM campaigns in partnership with ABM, Content, and Sales, ensuring events function as high-impact business drivers, not standalone activities.

Benefits

• Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too. We work hard and we play hard.
• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful — every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed