Senior Field Marketing Manager, Events

Harness

5d•$110,000 - $120,000•Hybrid

About The Position

Harness is seeking a Senior Field Marketing Manager, Events to lead their North America regional field marketing and events strategy. This role involves designing integrated marketing programs to accelerate pipeline, strengthen customer relationships, and enhance the Harness brand among enterprise technology audiences. The position requires a strategic thinker who can go beyond event logistics to develop investment strategies, identify growth opportunities, and collaborate with Sales, Product Marketing, Demand Generation, and Executive Leadership to create impactful experiences. The ideal candidate will own the strategy, planning, and execution of the event portfolio, aligning investments with revenue goals and go-to-market priorities. They will also build scalable event playbooks, evaluate sponsorship opportunities, develop engagement strategies, manage end-to-end event execution including budgets and vendors, and track KPIs to optimize performance and inform future investments.

Requirements

5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing, with a strong focus supporting enterprise sales organizations.
Proven success developing and executing integrated field marketing and event strategies that drive measurable pipeline, revenue, executive engagement, and brand awareness.
Experience developing strong relationships with Sales counterparts and partnering cross-functionally with Demand Generation and Product Marketing to execute go-to-market initiatives.
Exceptional organizational and project management skills, with the ability to manage multiple complex, high-impact programs simultaneously.
Strong experience using performance metrics and insights to optimize marketing investments, measure ROI, and inform strategic decisions.
Experience managing marketing budgets, agency relationships, vendors, and event production from planning through execution.
Outstanding presentation and stakeholder engagement skills, with the ability to collaborate effectively with executives, customers, and external partners.
Comfortable thriving in a fast-paced, high-growth environment with evolving priorities and a bias toward action.
Ability and willingness to travel 25-30% of the time for on-site event management.

Responsibilities

Own the strategy, planning, and execution of Harness' North America regional field marketing event portfolio, aligning investments with revenue goals, product launches, and regional go-to-market priorities.
Build scalable event playbooks and operational frameworks that support multiple regions, product lines, and future organizational growth.
Evaluate sponsorship opportunities and recommend event investments based on audience fit, pipeline potential, executive engagement, and business impact.
Develop engagement strategies before, during, and after events to maximize interactions with high-value prospects and customers.
Manage end-to-end event execution, including budget management, vendors, staffing, creative, production, logistics, and onsite operations, while ensuring a consistent and differentiated Harness brand experience.
Track KPIs across engagement, pipeline, revenue influence, and ROI, using performance data and attendee insights to optimize event investments.
Develop post-event recommendations that influence future investments, optimize performance, and improve overall event strategy.