Senior Manager, Strategic Campaign Execution & Transformation

BMO•Toronto, ON

1d•CA$86,000 - CA$160,000•Hybrid

About The Position

The Senior Manager, Strategic Campaign Execution & Transformation is responsible for the design, build, and implementation of strategic customer engagement capabilities within Customer Contact Effectiveness. This role translates strategic priorities into scalable omni-channel customer engagement solutions across customer journeys, Next Best Offer (NBO), personalization, and Customer Contact Transformation (CCT). Working closely with Marketing, Digital Commerce, Product, Technology, Analytics, Campaign Operations, and Campaign Measurement, this role ensures new capabilities are designed for scale, operational readiness, governance, and long-term sustainability. The successful candidate brings strong execution, strategic thinking, technical curiosity, and the ability to influence cross-functional teams to deliver business outcomes.

Requirements

Typically 7+ years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Seasoned professional with a combination of education, experience and industry knowledge.
Technical design optimization.
Decision Making.
Systems Thinking.
Data visualization.
Data storytelling.
Data mining.
Illustration.
Creative thinking.
Problem Solving.
Insights design.
Insights development and reporting.
Verbal & written communication skills.
Analytical and problem solving skills.
Collaboration & team skills; with a focus on cross-group collaboration.
Able to manage ambiguity.
Data driven decision making.

Responsibilities

Drive the design, build, and implementation of strategic customer engagement initiatives, including customer journeys, Next Best Offer (NBO), personalization, and emerging marketing capabilities.
Translate business strategy into scalable campaign, journey, and technology-enabled solutions that improve customer experience and business performance.
Partner with Digital Commerce, Product, Technology, Martech, and Analytics teams to design and implement omni-channel engagement capabilities.
Support the execution and operationalization of advanced targeting, personalization, and Next Best Offer initiatives.
Partner with Campaign Operations, Campaign Measurement, and Always-On Campaign Execution teams to ensure new capabilities are successfully transitioned into ongoing operations.
Contribute to Customer Contact Transformation initiatives through process modernization, technology enablement, operating model improvements, and implementation planning.
Identify opportunities to optimize marketing technology capabilities and improve campaign execution processes.
Establish and maintain documentation, governance standards, and repeatable processes that support scalable execution and audit readiness.
Coordinate delivery across multiple initiatives while managing dependencies, timelines, risks, and stakeholder expectations.
Foster collaboration and continuous improvement across cross-functional teams.
Understands and articulates the business case of business questions and the estimated value being delivered.
Designs dashboards and analyses to be performed, and appropriate visualization and analytics tools to use.
Identifies trends and patterns to address identified business questions and provide insights through reporting and data visualization techniques.
Works with other data and analytics professionals to optimize, refine, automate and scale analysis into repeatable analytics solutions and decision support tools.
Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
Provides value through insights, reporting and data visualization techniques.
Selects, configures and implements analytics solutions for consistency and repeatability.
Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.
Ensures alignment between values and behaviour that fosters diversity and inclusion.
Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
Attracts, retains, and enables the career development of top talent.
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
Implements changes in response to shifting trends.
Broader work or accountabilities may be assigned as needed.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.