Director, Strategic Campaign Execution & Transformation

BMO•Toronto, ON

1d•CA$110,500 - CA$192,500•Hybrid

About The Position

The Director, Strategic Campaign Execution & Transformation is a senior leadership role responsible for translating strategic priorities into scalable, omni-channel customer engagement capabilities. Reporting to the Head of Customer Contact Effectiveness, this leader owns the design, build, and implementation of new campaign execution capabilities across customer journeys, Next Best Offer (NBO), personalization initiatives, and Customer Contact Transformation (CCT). This role serves as the bridge between strategy and execution—turning business priorities into production-ready customer experiences enabled through technology, automation, orchestration, and agile delivery practices. The Director leads the strategic campaign build function, ensuring new capabilities are launched efficiently, governed effectively, and scaled across channels. Success in this role requires exceptional collaboration, influence, curiosity, and a strong understanding of technology. This leader will work across Marketing, Digital Commerce, Mobile, Product, Technology, Analytics, Measurement, and Operations teams to deliver integrated customer experiences and transformation initiatives. The ideal candidate challenges the status quo, identifies opportunities to maximize value from existing technology investments, evaluates emerging capabilities, and bridges the gap between business strategy, technology enablement, and execution. Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques. Provides value through insights, reporting and data visualization techniques. Selects, configures and implements analytics solutions for consistency and repeatability. Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights. Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization. Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them. Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers. Documents data flow, systems and processes to improve the design, implementation and management of business/group processes. Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences. Operates at a group/enterprise-wide level and serves as a senior specialist resource across BMO. Influences how teams/groups work together. Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to multiple, interdependent, complex problems. Communicates abstract concepts in simple terms. Fosters strong internal and external networks and works with and across multiple teams to achieve business objectives. Anticipates trends and responds by implementing appropriate changes. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

Advanced level of proficiency: Technical design optimization.
Advanced level of proficiency: Decision Making.
Advanced level of proficiency: Systems Thinking.
Expert level of proficiency: Data visualization.
Expert level of proficiency: Data storytelling.
Expert level of proficiency: Data mining.
Expert level of proficiency: Illustration.
Expert level of proficiency: Creative thinking.
Expert level of proficiency: Problem Solving.
Expert level of proficiency: Insights design.
Expert level of proficiency: Insights development and reporting.
Expert level of proficiency: Verbal & written communication skills.
Expert level of proficiency: Analytical and problem solving skills.
Expert level of proficiency: Collaboration & team skills; with a focus on cross-group collaboration.
Able to manage ambiguity.
Data driven decision making.
Typically 9+ years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Seasoned expert with extensive industry knowledge.
Technical leader viewed as a thought leader for innovation.

Responsibilities

Lead the Build & Accelerate team responsible for delivering strategic customer engagement initiatives, including NBO, customer journeys, personalization, and emerging capabilities.
Translate business strategy into scalable campaign, journey, and technology-enabled solutions that support growth and customer experience objectives.
Own execution of omni-channel journey capabilities across channels, partnering closely with Digital Commerce, Mobile App, Product, Technology, and Martech teams.
Lead the execution and operationalization of Next Best Offer strategies and other advanced targeting and personalization initiatives.
Partner with Campaign Operations, Campaign Measurement, and Always-On Campaign Execution teams to ensure new capabilities can be successfully scaled and operationalized.
Drive Customer Contact Transformation initiatives, including business case development, process modernization, technology enablement, and operating model evolution.
Build and lead a high-performing team focused on innovation, execution excellence, continuous improvement, and delivery of business outcomes.
Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
Provides value through insights, reporting and data visualization techniques.
Selects, configures and implements analytics solutions for consistency and repeatability.
Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
Operates at a group/enterprise-wide level and serves as a senior specialist resource across BMO.
Influences how teams/groups work together.
Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to multiple, interdependent, complex problems.
Communicates abstract concepts in simple terms.
Fosters strong internal and external networks and works with and across multiple teams to achieve business objectives.
Anticipates trends and responds by implementing appropriate changes.
Broader work or accountabilities may be assigned as needed.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.