Senior Manager, Startup Marketing

Airwallex • San Francisco, CA

3d • $180,000 - $220,000 • Onsite

About The Position

The Senior Manager, Startup Marketing will own the end-to-end go-to-market strategy and execution for growing Airwallex adoption among startups and venture capital ecosystems. This high-autonomy role will build programs from the ground up to attract and nurture high-growth startups, create community among founders, VCs, and accelerators, and drive measurable pipeline and revenue. The role is based in San Francisco, California.

Requirements

• 10+ years of growth or startup marketing experience, including full-stack B2B marketing, growth marketing, or ecosystem management in startup, accelerator, or venture capital environments.
• Hands-on experience with both physical community building and digital growth, including integrated campaigns and email nurture programs.
• Entrepreneurial, high-initiative approach and ability to operate autonomously in a fast-paced, ambiguous environment and build programs from scratch.
• Strong commercial and conversion focus, with experience owning the full funnel and accountability for KPIs such as program enrollments, pipeline, and revenue.
• Exceptional interpersonal and communication skills, with the executive presence to engage VC partners, startup founders, and industry influencers.

Nice To Haves

• Experience driving startup acquisition or developer relations in fintech, payments, or high-growth B2B SaaS.
• Established network in the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Advanced proficiency with marketing technology and analytics tools such as Salesforce, Marketo, and Outreach.

Responsibilities

• Own go-to-market planning and launch integrated, multi-touch demand-generation campaigns tied to pipeline and revenue targets.
• Build awareness and community by developing partnerships with VCs, accelerators, and founders and delivering experiences such as founder dinners, VC community events, and partner workshops.
• Scale the monthly startup digital footprint across owned and paid channels, including newsletters, webinars, LinkedIn, founder newsletters, Reddit, and YouTube.
• Identify and manage relationships with startup influencers, operators, and high-profile founders to amplify Airwallex and drive organic network effects.
• Create and deploy automated email nurture programs and targeted outbound email campaigns to convert ecosystem awareness into program interest.
• Measure performance, prioritize spending, and report funnel and pipeline impact to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed