Senior Manager, Social Strategy - Nordstrom & Beauty (Hybrid - Seattle, WA)

Nordstrom•Seattle, WA

21h•Hybrid

About The Position

The Sr. Manager, Social Strategy owns the Nordstrom & Beauty social strategies end-to-end, coordinating organic strategy across all channels. This role is accountable to all enterprise KPIs like growth, engagement, share of voice and brand health – consistently delivering on strategies and tactics to achieve the set objectives. As a trusted social partner, this role collaborates deeply with the Brand, PR, Site, Media, Search, Merch, and Marketing leadership to oversee both campaign-driven and always-on content strategy. Success requires deep social strategy and platform expertise, editorial judgment, people leadership, and the ability to scale high velocity, high-volume, and high-quality content across an enterprise portfolio. This is a high visibility role within Nordstrom’s marketing team, with the opportunity to make real impact and have a lot of fun. Nordstrom is setting out to build the Best Social Team in Retail — and we hope you’re excited to be part of it. This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.

Requirements

Bachelor's degree from an accredited college
8–12 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others – knowing what customers want to see in feed and optimizing for performance
Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch.
Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks, and success
Strong brief-writing and editorial planning craft
Proven track record producing high-velocity, high-volume content at scale
Demonstrated competencies: Strategic Mindset, Drives Results, and Purpose, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus

Responsibilities

Own Nordstrom & Beauty social strategy end-to-end – editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
Coordinate organic strategy across all banners (Nordstrom, Beauty, Rack) to ensure portfolio coherence and shared learnings
Drive performance creative strategy in partnership with paid social leadership
Discern which trends to author – not just find them, but filter the social listening signal surfaced by the JWN Community & Commerce Lead and banner Community Leads into a selective trend agenda that our Content Creators execute against
Own the strategic social KPI portfolio – growth, engagement, share of voice and brand health. You’re the most accountable to delivering on these metrics — and owning them excites you
Build and develop a high-performing Brand Social team, with a culture of trust, craft, and continuous improvement.
Partner cross-functionally with PR, Site, Search, Merch, and Marketing leadership to align social to broader brand and commercial priorities.
Drive editorial planning and brief-writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we’ve identified
Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead