Manager, Social Strategy - Nordstrom Rack (Hybrid - Seattle, WA)

Nordstrom•Seattle, WA

3d•$110,500 - $183,000•Hybrid

About The Position

The Manager, Social Strategy owns the Nordstrom Rack social strategy end-to-end, coordinating organic strategy across all channels. This role is accountable to all enterprise KPIs like growth, engagement, share of voice and brand health – consistently delivering on strategies and tactics to achieve the set objectives. As a trusted social partner, this role collaborates deeply with the Brand, Media, PR, Site, Search, Merch, and Marketing leadership to oversee both campaign-driven and always-on content strategy. Success requires deep social strategy and platform expertise, editorial judgment, people leadership, and the ability to scale high velocity, high-volume, and high-quality content for a matrixed organization. This is a high visibility role within Nordstrom’s marketing team, with the opportunity to make real impact and have a lot of fun. Nordstrom is setting out to build the Best Social Team in Retail — and we hope you’re excited to be part of it. This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.

Requirements

Bachelor's degree from an accredited college
6–9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others – knowing what customers want to see in feed and optimizing for performance
Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch.
Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks, and success
Strong brief-writing and editorial planning craft
Proven track record producing high-velocity, high-volume content at scale
Demonstrated competencies: Strategic Mindset, Drives Results, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus

Responsibilities

Own Nordstrom Rack social strategy end-to-end – editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
Drive performance creative strategy in partnership with paid social leadership
Discern which trends to author – not just find them, but filter the social listening signal surfaced by the JWN Community & Commerce Lead and Nordstrom Rack Community Lead into a strategic trend agenda that our Content Creators execute against
Own the strategic social KPIs for Nordstrom Rack – growth, engagement, share of voice and brand health.
Partner cross-functionally with PR, Site, Search, Merch, Media and Marketing leadership to align social to broader brand and commercial priorities.
Drive editorial planning and brief-writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we’ve identified in the timelines we’ve set
Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead
Collaborate closely with the Influencer team on integrated opportunities to storytell on brand channels