Senior Manager, Social Media and Influencer Marketing

kate spade new york•New York, NY

3d•$95,000 - $125,000

About The Position

As a member of the Communications team, the Senior Manager, Influencer Marketing, is responsible for the conception, development and execution of the paid and organic influencer marketing strategy, ensuring all content and campaigns follow brand and legal / FTC compliance. The candidate should be a digital native, and visionary thinker – enthusiastic to conceptualize and implement programs that are disruptive while maintaining brand elevation. The position is inclusive of ideating, planning, executing and analysis of influencer discovery, contracting and collaboration with the Kate Spade New York Communication and Marketing teams. The role is cross-functional and requires competency across social media, performance media, luxury branding, digital advertising, project management, analytics, and trends within the fashion and retail space. The candidate should have a strong passion for social platforms, interest in finding new creator talents, quantitative skills and a dedicated interest in fashion.

Requirements

Must be a social media expert proficient with TikTok, Youtube, Meta, X, Snapchat, Pinterest, and other emerging platforms.
Work well with others and be collaborative by nature.
Have a sophisticated sense of creativity paired with strong communication skills, balanced with the ability to quantify data and analyze performance and results; balancing left brain/right brain capabilities.
Ability to set clear KPIs and analyze performance data to create actionable next steps, and clearly communicate data to executives in a distilled, refined, relevant way.
Self-starter who can articulate big ideas and exciting trends.
Desire to flourish in fast-paced environment with an entrepreneurial spirit.
Must be extremely detail-oriented.
Adept at project management and organization: adhering to budgets, timelines, and goals.
Excellent interpersonal and communication skills (verbal and written) with high ability to collaborate with internal teams as well as external partners like platform and publishing partners, talent agents, PR/Influencer marketing agencies, vendors and brand ambassadors.
The desire to network, collaborate, discover and cultivate relationships with industry thought-leaders, influencers, creative content producers, and similar to bring innovative ideas to the brand via contacts meaningful relationships
Must be proficient in all Microsoft Office programs.
Must be proficient in iPhone applications as related to social media.
Must be proficient in influencer management platforms like Creator IQ, Dash Hudson, and/or Traackr
College degree required.
Minimum of 7 years work experience; luxury fashion, beauty, lifestyle digital background is a plus.
Must possess intellectual dexterity to navigate evolving fashion, social and digital landscape.
Interest in and passion for luxury and fashion.

Nice To Haves

luxury fashion, beauty, lifestyle digital background is a plus.

Responsibilities

Oversee the influencer marketing calendar and collaborate with internal teams to share plans and coordinate timing.
Coordinate the briefing timeline and process for all influencer programs.
Track and record content performance to include in reporting.
Implement product gifting, sample pulling, shipping, and tracking with influencers and content creators.
Run analysis and make recommendations on creators and be able to source benchmarking.
Manage back end administrative tasks with finance and legal teams including contracts, invoices, reports, and budget tracking.