Social Media Influencer and Content Coordinator

FRANKLIN SPORTS INC • Stoughton, MA

4d • $57,000 - $63,000 • Hybrid

About The Position

This is a brand new position supporting our exciting growth in our Franklin Pickleball department. We are looking for a passionate and relationship-driven Social Media Influencer & Content Coodinator to expand our presence through strategic partnerships with content creators, athletes, and influencers. This role will identify creators who align with the Franklin brand, coordinate product seeding, manage influencer relationships, and help build an engaged community across social media platforms. The ideal candidate understands the creator economy, is passionate about social media, and knows how to identify authentic partnerships that drive brand awareness, engagement, and product adoption. The ideal candidate will have a passion and familiarity with Pickelball and the sports community. The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Director, International Sales & Partnerships.

Requirements

• Bachelor’s degree required with a focus in marketing
• 0-3 years of experience in Social Media Content or applicable internships, ideally with a consumer or sporting goods company
• Strong understanding of Instagram, TikTok, YouTube, Facebook, and emerging social platforms.
• Excellent written communication and relationship-building skills.
• Highly organized with strong project management abilities.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical skills with experience measuring campaign performance.

Nice To Haves

• Experience using influencer discovery or CRM platforms is a plus.
• Passion for pickleball and familiarity with the sport's community.
• Existing relationships with sports, fitness, or lifestyle creators.
• Experience with affiliate marketing or ambassador programs.
• Knowledge of influencer contracts, FTC guidelines, and sponsored content best practices.
• Experience working with sports or consumer product brands.

Responsibilities

• Research and identify influencers, content creators, pickleball players, coaches, and lifestyle personalities who align with the Franklin Pickleball brand.
• Build and maintain a pipeline of micro, mid-tier, and top-tier creators.
• Reach out to potential collaborators through email, direct messages, and other communication channels.
• Manage the pickleball social channels
• Evaluate creators based on audience demographics, engagement, content quality, and brand fit.
• Coordinate product gifting and sampling programs for influencers and creators.
• Track shipments, product requests, and creator deliverables.
• Manage influencer agreements, campaign timelines, and communication.
• Ensure creators receive the information and assets needed to successfully promote Franklin products.
• Build long-term relationships with creators, athletes, ambassadors, and brand partners.
• Maintain regular communication and identify opportunities for future collaborations.
• Support creator events, tournaments, and product launches.
• Monitor social media for user-generated content featuring Franklin products.
• Engage with creators by liking, commenting, sharing, and reposting content.
• Identify trending content and opportunities to amplify community voices.
• Encourage authentic customer stories and community participation.
• Track influencer performance, engagement, reach, and conversions.
• Measure the success of gifting campaigns and creator partnerships.
• Maintain influencer databases and campaign reports.
• Recommend strategies to improve creator ROI and overall social media growth.
• Other duties as assigned.

Benefits

• Employee Discounts
• 401K with immediate participation and a 1% match
• a retirement 401(K) match of 3% safe harbor match
• potential profit-sharing retirement contribution of 1% after a full calendar year of employment
• 20 days PTO program/13 Paid Holidays (prorated)
• Health, Dental, Vision Insurance
• Company Paid AD&D and Life Insurance (2 times Base Salary)
• Voluntary Life and AD&D Insurance
• Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
• Company Paid Short- and Long-Term disability plans
• Flexible Spending with $680 Carry Over option and Dependent Care Account Plans
• Employee Life Assistance Plan and Identity Theft Protection Support
• Tuition Reimbursement after waiting period

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level