Senior Manager, Social & Influencer Marketing

dentsu•Charlotte, NC

7d•$85,000 - $100,000•Hybrid

About The Position

MKTG Sports + Entertainment is looking for an experienced Senior Manager to join our Content team. A great candidate has experience building and executing social and influencer campaigns, leading creative ideation and strategy, and delivering excellent client service. Ideally this candidate has a strong sports background and keeps up with the sports landscape. This is a hybrid role to be based within commutable distance to our NYC or Charlotte, NC offices.

Requirements

Minimum of 5-7 years of experience in a similar, agency experience preferred.
Social media savvy, you have a pulse on what’s trending across the social, creator, and sports ecosystem.
Engrained in culture and sports landscape, keep a pulse on news, trends, and key milestones. You know trending creators, what is happening in the sports conversation on social, and have an interest across a wide variety of sports/athletes.
Experience writing decks, with an ability to develop and pitch a strategy in a way that is digestible for clients.
Experience identifying creators and influencers for brand partnerships.
Experience building social media and influencer strategies.
Experience leading brainstorms and translating ideas into strategic concepts for clients.
Proactive with the ability to manage projects independently.
Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
Ability to lead client calls, develop account POVs, confident providing real-time feedback and direction to clients.
Ability to understand social analytics and turn data into actionable insights.
Strong project‑management skills with the ability to juggle multiple projects. Detail-oriented and organized.
Excellent communication and collaboration skills.
Welcomes feedback as an opportunity to grow.

Nice To Haves

Strong sports background

Responsibilities

Lead our end-to-end process, with a focus on social strategy development, editorial content development, influencer partnership execution, and reporting
Support team across content workstreams – from deck writing, concept ideation, briefing to campaign management, copywriting and reporting
Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies
Support drafting influencer contracts (along with the internal legal team), negotiate fees and manage the influencer relationship from contracting through campaign wrap-up
Work with team to manage project timelines and ensure deliverables are met across social and influencer programs
Analyze social data and turn it into actionable insights as a key lead of our owned and influencer social reports
Partner with our sponsorship / consulting team to guide integrated social strategy and develop best practices
Inspire and drive innovative new social media approaches informed by current and emerging platforms / trends
Maintain strong awareness of the sports and marketing industry.