Senior Manager, Social & Community

Ursa Major Skincare•Waterbury, VT

26d•Remote

About The Position

Ursa Major is seeking a strategic and creatively driven social media leader to enhance its brand presence across platforms like Instagram, TikTok, and Facebook. The role involves taking an established social storytelling foundation and further developing it. This position is more than just managing channels; it requires a social-first brand storyteller with strong creative instincts who can translate brand ideas into engaging social content. The ideal candidate will understand what drives audience interaction, engagement, and loyalty on social media.

Requirements

4-7+ years of relevant experience.
Meaningful ownership of social media for a premium, distinctive, challenger consumer or lifestyle brand.
Understanding of social media's unique language, rhythms, and rules.
Ability to translate brand ideas into compelling social concepts, stories, and briefs.
Excellent creative instincts.
Understanding of what makes people stop, watch, engage, share, and return to content.
Experience with social-first brand storytelling.

Nice To Haves

Beauty experience is welcome but not essential.
Relevant core experience in wellness, food, fashion, outdoor, travel, or another culturally relevant category.
Experience with a smart creator CRM.
Experience working closely with a Creator Marketing team.
Experience partnering with a Growth team on upper-funnel brand discovery.
Experience with wellness and sustainability.
A discerning eye for brand and design.

Responsibilities

Own Ursa Major’s social strategy, editorial direction, and content calendar and curation across Instagram, TikTok, Facebook, and emerging channels.
Develop social-first concepts and stories around the brand, products, ingredients, people, Vermont roots, and broader world.
Collaborate with the creative team and founders to bring social ideas to life.
Build and nurture an engaged social community, utilizing a creator CRM and working with the Creator Marketing team.
Stay informed about the cultural zeitgeist and conversations surrounding the brand and competitors.
Lead organic social support for product launches, campaigns, events, partnerships, and other brand initiatives.
Identify high-performing organic content for paid amplification, partnering with the Growth team for brand discovery.
Utilize engagement, performance, and insights data to refine content and channel strategy.
Work with the Creator Marketing lead to integrate owned social storytelling with the creator ecosystem.
Over time, build and manage a small social team, with interim support from the internal team.