Senior Manager, Social and Experiential Marketing

Pebble•Fremont, CA

2d•$149,000 - $189,000•Hybrid

About The Position

Pebble is a sustainable living startup defining a new way to live, work and explore from anywhere with a 100% electric, hassle-free RV trailer. Built by a team of experts in both automotive and consumer technology, Pebble combines electrification with cutting-edge automotive technology for a travel trailer experience that removes the hassles RV trailer owners have struggled with for decades. At Pebble, we are building out the future of lighter, more flexible living. We see a world where your home can be anywhere you want to take it. Pebble blends the best of what it means to be at home, on the road, and off-grid into something useful and magical. This is a collective effort. Our team is dedicated to making not just products, but a lifestyle that is truly sustainable. If the idea of building out the future sparks your imagination and intersects with your skills, we’d love to meet you. The Senior Manager of Social and Experiential owns two connected functions that together define how the brand shows up in the world. This person is both a social media strategist and builder and an experienced event marketer; someone who can develop a channel strategy from the ground up, grow an engaged community, and bring the same strategic thinking and operational follow-through to physical activations. This role blends creative and analytical thinking, cultural fluency, and executional rigor across social and experiential. This is a hybrid role requiring 2–3 days per week on-site at our headquarters in Fremont, CA.

Requirements

7 to 10 years of total experience across social media strategy and event or brand marketing, with at least 2 years in a lead capacity.
Demonstrated ability to build and execute social media strategy, not just manage existing channels; a track record of measurable community and engagement growth.
Deep fluency across Instagram, TikTok, LinkedIn, and emerging platforms, with a strong point of view on how each should be used differently.
Experience identifying and activating organic content creators and community voices to build brand credibility.
Experience planning and executing brand events, including vendor and logistics management.
Strong analytical skills; comfortable building measurement frameworks and presenting performance to senior stakeholders.
Experience managing agencies and vendors across multiple concurrent workstreams.

Nice To Haves

Background in a consumer, lifestyle, automotive, or premium product category, preferred.

Responsibilities

Develop and own the brand's social media strategy across all channels, including platform approach, content pillars, voice and tone, and community growth.
Build and manage an active, engaged brand community; turn existing customers into advocates and create genuine two-way relationships with followers.
Identify and activate organic content opportunities that build credibility and extend reach in ways paid media cannot.
Track engagement metrics and community sentiment; translate data into strategic recommendations that inform broader marketing decisions.
Stay ahead of platform trends, algorithm shifts, and cultural moments to keep the brand relevant and responsive.
Develop and lead an experiential strategy across multiple activation formats, from local events to larger brand moments.
Develop internal resources and processes to support consistent event execution across teams.
Identify and prioritize events based on audience fit, brand alignment, and return potential.
Define clear goals and success metrics for every activation before investment is committed; track, report, and apply learnings continuously.
Source, brief, and manage agencies, production vendors, and event partners to brand standards.
Collaborate with Sales, Creative, and Brand teams to ensure social and experiential activity aligns with broader marketing priorities.