Senior Manager, SK-II, Brand Talkability

Procter & Gamble•Boston, MA

3d•Onsite

About The Position

The Senior Manager of SK-II Talkability will lead will be responsible for driving brand talkability and equity for SK-II, focusing on strategic content creation, customer marketing, and data-driven insights to enhance the brand's direct-to-consumer presence and overall business growth.

Requirements

Bachelor's Degree in Marketing, Business, or relevant degree
A minimum of 5 years of demonstrable experience in influencer marketing or digital marketing.
Strong understanding of social media platforms, influencer trends and content creation.
Strategic leader who can dovetail between big picture and execution details as needed.
Creative mindset with the ability to develop engaging and authentic influencer campaigns.
Excellent negotiation with relationship and time management skills.
Detail-oriented with strong organizational and multitasking abilities.
Effective communication and teamwork skills for collaborating with influencers and internal teams.
Knowledge of legal and ethical considerations in influencer partnerships.
Multilingual proficiency for effective communication in a diverse market.
Proficiency in using social media analytics tools.
Extensive experience in Content Creation across various formats and platforms, with a track record of driving engagement.
Exceptional Cross-Functional Team Leadership skills, with the ability to inspire and manage diverse teams.

Responsibilities

Define the social media influencer strategy for the brand, designed to drive break-through influencer partnerships and experiential executions and drive brand popularity.
Liaise closely with the rest of the brand organization to sync the brand strategy across media properties.
Lead the end-to-end influencer ecosystem: Conduct research to identify relevant influencers within the brand’s niche or industry.
Collaborate with influencers to develop creative concepts and content ideas.
Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
Manage execution of influencer campaigns, ensuring timelines and objectives are met.
Monitor influencer-generated content for brand alignment and compliance with guidelines.
Track and analyze key performance indicators (KPIs) to measure the success of social talkability campaigns.
Provide regular reporting and insights into stakeholders on performance.
Stay updated on industry trends, emerging influencers and best practices in influencer and social marketing.
Engage traditional and digital media leaders to drive brand exposure and organic coverage.