Senior Manager, Shopper & Solutions Insights, Pureplay

Mars•Franklin, TN

2d•Onsite

About The Position

Are you ready to shape the future of digital commerce at Mars? As the Senior Manager, Shopper & Solutions Insights, Pureplay, you will sit at the dynamic intersection of Insights, Sales, and Category Leadership. In this high-impact role, you will serve as our primary expert on eCommerce channel dynamics, digital shelf optimization, and pureplay shopper behavior. By designing cutting-edge, digital-first shopper analytics and primary research, you will unlock deep shopper motivations and translate complex data into actionable, joint-growth strategies for major retail partners like Amazon and Chewy. This is both a strategic and hands-on opportunity. You will act as a trusted advisor, collaborating closely with internal account teams, category leadership, and external retail merchants to influence decision-making at the highest levels. If you are passionate about driving category value, leveraging advanced data to solve real-world problems, and positioning Mars as the premier insight-led partner in the pureplay space, this is the perfect arena to elevate your career.

Requirements

Bachelor’s degree required
7+ years of experience in insights, analytics, strategy, account management, or consulting roles.
Strong hands-on experience conducting shopper and behavioral analytics across multiple data sources (such as panel, loyalty, and digital shelf).
Proven track record of leading end-to-end analytical projects, from defining the problem to generating insights and delivering strategic business recommendations.
Demonstrated capability to influence both internal stakeholders and external retail partners.
Proven success in translating complex shopper insights into tangible business actions and outcomes.
Direct experience and technical expertise with Chewy and Amazon data.

Nice To Haves

MBA or advanced degree preferred
Experience in the CPG industry, working closely with major retail customers on joint business plans or retailer-facing solutions.
An understanding of how to integrate eCommerce and omnichannel shopper data, with familiarity using tools like NIQ, Data Impact, Similarweb, or Profitero.
Exposure to or familiarity with AI-enabled analytics tools and advanced data environments.

Responsibilities

Design and execute multi-method shopper research and studies (blending primary research, behavioral data, and digital insights) to build a deep understanding of shopper needs and translate them into growth solutions.
Lead pureplay digital shelf, clickstream, and conversion analytics to uncover performance drivers, track digital shelving behaviors, and deliver best practices.
Act as a trusted advisor to key pureplay retailers, presenting compelling shopper insights and activating category-building solutions with merchant and category teams.
Design and execute a comprehensive pureplay learning plan in close collaboration with category leadership, retail pods, and global teams.
Connect digital and physical shopper experiences to build a holistic, 360-degree view of shopper behavior across channels.
Partner closely with account and category teams to ensure insights are fully aligned to retailer strategies, critical business challenges, and joint business plans.
Educate, upskill, and share critical pureplay insights and eCommerce trends with internal sales, marketing, and category teams to elevate digital commerce capabilities across Mars.
Measure the adoption and business impact of your recommendations, while continuously testing and implementing new, cutting-edge research methodologies to share across Mars.