Senior Manager, SEO & Content Strategy

The Nielsen Company

8d

About The Position

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. This role will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy both traditional algorithms and generative AI models (AIO/LLMs) while driving measurable pipeline growth. The ideal candidate is growth-obsessed and knows how to win in the era of AI-driven search.

Requirements

• 7+ years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries
• Matrixed/agency experience required
• Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog
• Proven experience applying AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure)
• Exceptional analytical skills with a test-and-learn mindset
• Strong stakeholder management abilities

Responsibilities

• Own the SEO roadmap for Nielsen.com
• Partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery
• Lead technical SEO across CMS platforms (WordPress VIP, Webflow)
• Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams
• Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush)
• Partner with Paid Media on holistic SEM strategies
• Align with Social/Email channels
• Provide SEO guidance to global international teams
• Conduct regular content audits and gap analyses
• Train internal content contributors on tagging, keyword strategies, and AIO best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed