Senior Manager, Salesforce Marketing Cloud Technical Architect

CHANEL • New York, NY

2d • $87,500 - $190,000 • Hybrid

About The Position

CHANEL is looking for a Senior Manager, Salesforce Marketing Cloud Technical Architect, to join our TECH CRM team in New York City. In this role, you will play a key part in overseeing the SF Marketing platform and supporting the broader Marketing Technology ecosystem. Your responsibilities will include setting technical standards, ensuring release quality, and guiding integration and data design decisions. You will also focus on reducing repeat incidents, which will help Campaign Operations streamline campaign builds and enable Managed Services to integrate audiences and data more securely. This, in turn, will help decrease the volume of support tickets. The Marketing Cloud Technical Architect should have a comprehensive understanding of Client Data and Martech landscape & experience leading the development of advanced client analytics capabilities. It’s also important to recognize how Martech strategies influence business outcomes. This role interfaces with partners from several internal teams (including, but not limited to Fashion, F&B, WFJ, Client Analytics, Legal DCX, and various Tech Functions) and is a key partner to develop technically sound solutions to drive the business in a complex luxury retail environment. Reporting to the Senior Group Director of CRM Technology and Client Analytics, this person will be responsible for the success of technical architecture, integration, and best practices related to Salesforce Marketing Cloud.

Requirements

• Minimum of 7 years of hands-on technical architecture experience with Salesforce Marketing Cloud and other leading marketing automation platforms (e.g., Adobe Campaign, Oracle Eloqua, HubSpot)
• In-depth understanding of marketing data processing, including data segmentation, transformation, and audience management
• Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing campaigns based on performance metrics
• Excellent communication and presentation skills, capable of conveying technical concepts to both technical and non-technical stakeholders
• Proficient with data integration tools and processes for connecting Salesforce Marketing Cloud to other systems (e.g., CRM, web platforms, POS, analytics tools)
• Experience with API integrations, ETL processes, and third-party data connectors relevant to marketing platforms
• Working knowledge of data privacy regulations (e.g., CCPA, GDPR) and best practices in managing customer data securely
• Demonstrated ability to troubleshoot, resolve data issues, and ensure data quality within marketing technology environments
• Ability to work collaboratively in cross-functional teams and manage multiple projects in a fast-paced environment
• Ability to communicate with technical and executive stakeholders
• Minimum of 7 years of experience in Technical Architecture with a minimum of 5 years of Salesforce Marketing Cloud expertise.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Salesforce Certifications- Marketing Cloud Administrator is strongly preferred
• A master’s degree is a plus.

Responsibilities

• Architect Powerful Solutions: Design robust Marketing Cloud architecture, including data models and automation frameworks that deliver seamless and scalable campaign execution
• Guide Key Decisions: Influence platform configurations, custom development, and integration patterns, ensuring each solution is tailored to Chanel’s business needs
• Integrate Seamlessly: Technical oversite of Salesforce Marketing Cloud connectivity with CRM system, client engagement channels, and personalization platforms, ensuring a unified client experience
• Ensure Smooth Data Operations: Develop APIs, data connectors, and middleware for real-time data flow, enabling accurate and timely insights across teams
• Optimize Automations: Build and refine advanced automations using tools like Automation Studio and Journey Builder, leveraging scripting to personalize every client interaction, in partnership with the business
• Drive Personalization Technology: Lead the technical integration of dynamic content, segmentation, and personalization logic, elevating the client journey
• Champion Data Excellence: Model client data, orchestrate ETL processes, and define data extension strategies that support marketing objectives and drive business growth
• Safeguard Data Integrity: Maintain data hygiene, security, and compliance across all integrated systems, upholding Chanel’s reputation for excellence and trust
• Set Technical Standards: Establish and enforce best practices in coding, documentation, and platform management, ensuring every project meets Chanel’s exacting standards
• Mentor & Empower: Guide and train developers, administrators, and marketers on SFMC capabilities, fostering a culture of continuous learning and technical mastery
• Lead Collaboration: Act as the technical bridge between business stakeholders, Tech, and Salesforce support, translating business goals into actionable technical solutions
• Promote Data Literacy: Document and explain data models, enabling teams to confidently access and leverage client data for impactful campaigns
• Enable Self-Service: Develop and share reusable query templates, dashboards, and reports, empowering teams with the tools and knowledge they need to succeed
• Ensure Compliance: Implement and enforce stringent data privacy standards and regulatory requirements, conducting regular audits to protect client information
• Support Insights: Extract, transform, and analyze large datasets using SQL in BigQuery; build and maintain Looker dashboards and visualizations; and generate detailed, technical solutions to support data-driven decision-making

Benefits

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

What This Job Offers

• Job Type: Full-time
• Career Level: Manager