Senior Manager, Sales Research & Ad Effectiveness

Fox Corporation•New York, NY

11h•$128,000 - $179,000•Hybrid

About The Position

Red Seat Ventures (RSV), backed by Tubi Media Group and Fox Corporation, partners with leading creators to grow and monetize content across advertising, subscriptions, live events, podcasting, video, FAST, and other platforms. The company uses proprietary technology including Supercast and Speakeasy. The Senior Manager, Sales Research & Ad Effectiveness leads research, measurement, and attribution initiatives across RSV’s Podcast & Audio Creator portfolio. The role develops research strategies that turn listener data, audience intelligence, and campaign performance metrics into insights that support revenue growth. It oversees the full measurement lifecycle, from pre-campaign research and sales-pitch insights through brand lift studies and attribution initiatives that demonstrate advertiser ROI. As a strategic partner to sales leadership, this position manages external measurement partnerships, advances research and measurement practices, and helps strengthen RSV’s competitive position in podcast advertising. It also influences business strategy and the development of advertising effectiveness capabilities in the creator economy.

Requirements

At least 8 years of progressive experience in media research, digital advertising effectiveness, audience measurement, or audio/podcast analytics, including ownership of complex research initiatives and strategic measurement programs.
Deep knowledge of podcast and digital audio advertising, including host-read advertising, RSS-feed distribution, streaming audio metrics, audience measurement, and industry trends.
Advanced experience with digital audio and media research platforms such as Magellan AI, Podsights/Spotify Ad Analytics, Podtrac, Triton Digital, or MediaRadar.
Proven ability to lead custom study design, survey methodology, quantitative and qualitative analysis, and strategic measurement framework development.
Experience managing external research, brand lift, and attribution partners such as Veritonic, Arts AI, and Nielsen, including evaluating methodologies and overseeing deliverables.
Ability to translate research findings into business strategies, influence senior stakeholders, and align measurement initiatives with commercial objectives and revenue growth.
Expert proficiency in Excel and PowerPoint, including advanced data analysis, visualization, and executive-level reporting.
Ability to synthesize complex datasets into clear, persuasive narratives that influence strategic decisions and business outcomes.
Executive-level presentation and communication skills, including presenting findings and recommendations to senior agency buyers, advertisers, and internal leadership.
Ability to independently manage multiple high-priority initiatives, set strategic priorities, and deliver measurable results in a fast-paced, evolving environment.
Proactive, solutions-oriented leadership mindset and ability to work within a high-growth organization backed by the enterprise scale of Fox Corporation.

Nice To Haves

Experience developing or scaling advertising measurement frameworks within podcast networks, creator-led media businesses, or digital audio platforms.
Familiarity with emerging podcast attribution technologies, cross-platform measurement solutions, and evolving industry standards.
Experience influencing cross-functional teams and driving adoption of new research tools, methodologies, and measurement capabilities.
Strong understanding of the broader digital advertising ecosystem, including programmatic advertising, brand performance measurement, and advertiser ROI optimization.

Responsibilities

Lead comprehensive research strategies using primary and syndicated research to develop quantitative and qualitative audience insights that inform sales positioning and support revenue growth.
Oversee the creation of data-driven presentations and research narratives for sales proposals and new business opportunities.
Direct research on audience metrics, consumer behavior, competitive advertising spend, and podcast marketplace trends to identify opportunities and inform commercial strategy.
Partner with sales leadership and stakeholders to set research priorities, develop scalable insights solutions, and align research with revenue and business objectives.
Lead custom advertising effectiveness and brand lift studies for major advertisers across automotive, CPG, technology, and entertainment.
Manage external measurement and attribution partners, including oversight of research methodologies, sample collection, survey design, and quality assurance.
Develop campaign performance analyses and executive-ready presentations, translating data into strategic recommendations and presenting findings to agency and advertiser stakeholders.
Evaluate and implement research methodologies, measurement frameworks, and industry best practices to improve effectiveness, scalability, and differentiation.
Lead implementation and optimization of pixel- and IP-based attribution solutions for measuring conversions, website traffic, purchase behavior, and advertising effectiveness.
Analyze multi-touch attribution and campaign performance data and recommend improvements to advertiser outcomes and return on ad spend.
Advise sales and marketing leadership on podcast attribution, advertising effectiveness, measurement capabilities, and industry developments.
Establish and refine research processes, reporting standards, and measurement practices to improve consistency, efficiency, and scalability across the Podcast & Audio Creator portfolio.