Senior Manager, Sales Capability

Swisher•Jacksonville, FL

About The Position

The Senior Manager, Sales Capability is responsible for designing, building, and operationalizing Swisher’s enterprise sales capability strategy. The role strengthens the performance, readiness, and effectiveness of the commercial organization by developing sales methodologies, tools, training, and enablement programs that support revenue growth and improve field execution. The position partners with Sales Leadership, Sales Operations, HR, Marketing, and other business stakeholders to equip the sales force with the skills, insights, and resources needed to succeed in a dynamic marketplace.

Requirements

Bachelor’s degree in business, Sales, Marketing, Organizational Development, or a related field.
Minimum 8 years of progressive experience in Sales Enablement, Sales Training, Commercial Excellence, Sales Operations, Talent Management, or related commercial leadership roles.
Experience leading enterprise-wide sales capability or enablement programs in a small or mid-sized organization.
Demonstrated success partnering with Sales Leadership and cross-functional stakeholders.
Strong understanding of sales processes, field execution, account management, and customer engagement strategies.
Ability to lead with conviction while demonstrating situational awareness and credibility with sales teams.
Proven ability to use data, insights, and performance metrics to drive decisions and measure capability impact.
Strong project management discipline and ability to deliver results in a fast-paced environment.
Excellent communication, facilitation, and coaching skills.

Nice To Haves

Experience with CRM systems such as Salesforce, Dynamics, or similar, and sales enablement platforms.
Experience designing sales playbooks, competency frameworks, and frontline manager development programs.
Knowledge of modern sales methodologies such as Challenger, Miller Heiman, SPIN, or value-based selling.
Experience working with distributor networks, retail execution teams, or consumer packaged goods sales organizations.

Responsibilities

Collaborate with Sales, Sales Operations, Marketing, and HR to ensure capability solutions support commercial priorities, customer strategies, and revenue goals.
Design and deploy the SPARK sales methodology for Swisher’s selling environment, including consultative selling, territory optimization, account development, negotiation, and retail execution excellence.
Lead scalable learning experiences, including onboarding, product knowledge, selling skills, frontline manager leadership development, and advanced capability pathways for high-potential sellers.
Partner with Sales Operations to optimize sales processes, CRM usage, territory planning, and performance dashboards.
Ensure sales teams have tools, playbooks, job aids, and digital resources to support consistent execution and customer engagement.
Co-design with HR Operations and Sales Operations an approach for gathering, maintaining, and analyzing quantitative and qualitative data to inform capability investments and sales force effectiveness.
Build frameworks that link capability programs to measurable improvements in sales performance, customer outcomes, and execution quality.
Embed Swisher’s core values, competency models, leadership behaviors, and commercial expectations into capability programs.
Partner with Sales Leadership to support frontline manager development and identify critical sales roles and skills.
Strengthen continuous improvement, coaching, accountability, and commercial excellence across the sales organization.