Senior Manager, Retail Media Sales

Circle KCharlotte, NC

About The Position

The Senior Manager, Retail Media Sales leads North American retail media sales strategy and execution within the convenience and fuel ecosystem. This role owns revenue growth through the development of high-impact, full-funnel media partnerships with CPG brands, agencies, and emerging advertisers. The Senior Manager is accountable for commercial performance, strategic planning, cross-functional leadership, and the continuous evolution of the retail media offering across onsite, offsite, and in-store channels. The ideal candidate brings deep expertise in retail media monetization and a strong understanding of convenience retail dynamics, including speed of purchase, proximity, daypart relevance, and trip-based shopper behavior.

Requirements

  • 8–12+ years of experience in media sales, retail media, digital advertising, or related fields.
  • Proven track record exceeding revenue targets and closing complex partnerships.
  • Strong executive presence, communication, and negotiation skills.

Nice To Haves

  • Deep expertise in retail media monetization
  • Strong understanding of convenience retail dynamics, including speed of purchase, proximity, daypart relevance, and trip-based shopper behavior.

Responsibilities

  • Own annual and long-range retail media revenue targets, driving consistent growth through strategic brand and agency partnerships.
  • Lead the end-to-end sales process, including prospecting, solution design, pricing strategy, negotiation, and deal closure.
  • Position and sell full-funnel media solutions that influence high-frequency, impulse-driven shopper engagement across digital and physical touchpoints.
  • Define and evolve the retail media sales strategy to align advertiser objectives with shopper behavior and business priorities.
  • Identify emerging media trends, technologies, and data capabilities to enhance the effectiveness and differentiation of the retail media offering.
  • Partner with internal stakeholders to develop new products, sponsorships, and integrated media solutions that scale profitably.
  • Oversee media execution in collaboration with planning team to ensure full campaign life cycle, from concept to post-campaign analysis.
  • Ensure ongoing optimization of media programs to maximize advertiser outcomes and internal revenue objectives.
  • Act as a senior liaison across Sales, Marketing, Merchandising, Operations, Analytics, and external partners.
  • Lead internal and external business reviews with clear data-driven insights and strategic recommendations.
  • Provide leadership, mentorship, and subject-matter expertise within the retail media sales organization.
  • Support talent development aligned to company goals and financial targets.
  • Maintain industry knowledge through professional development, conferences, and networks.

Benefits

  • Circle K is an Equal Opportunity Employer.
  • The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.
  • Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company.
  • Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
  • Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish
  • Our mission at Circle K is to make people's lives a little easier every day.
  • Our global family of 150,000 people in over 17,300 stores and 27 countries makes that possible for our millions of clients worldwide, which is why we are committed to helping them achieve their goals and grow with us.
  • We set ourselves apart by our culture and values: in our people and their development, in serving others, what we've built and what we are striving to achieve.
  • No matter where you come from or where you are heading in your career, there is a place for you to grow at Circle K.
  • When you grow, we grow - together.
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