Sr Mgr, Consumer Growth and Measurement

BOK Financial•Tulsa, OK

19d

About The Position

The Senior Manager, Retail Consumer Growth & Measurement will lead the development and execution of marketing strategies to attract new retail banking customers, deepen existing relationships, and drive measurable growth across the customer lifecycle. The role connects marketing strategy and performance to business outcomes, including retail deposit growth, and works with partners across consumer banking, analytics, digital channels, marketing technology, and other lines of business to identify opportunities and guide investment decisions. The position leads a team responsible for acquisition marketing, lifecycle engagement, and retail promotions, providing day-to-day guidance and supporting team members’ development. It also involves collaborating with agency and media partners, presenting marketing insights and recommendations to senior and executive leaders, and prioritizing resources to support long-term retail growth across markets. The role is part of BOK Financial’s investment in the future growth of its retail banking business. The company describes the team as collaborative and high-performing, with executive support and a commitment to curiosity, accountability, new ideas, employee development, and long-term growth.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, and 10+ years of marketing experience with 5+ years in a leadership role; an equivalent combination of education and work-related experience is also accepted.
Demonstrated success developing and optimizing acquisition, lifecycle, cross-sell, and retention marketing programs that deliver measurable growth outcomes, preferably in a regulated industry.
Expertise in retail deposit products, customer lifecycle management, performance marketing, segmentation, personalization, and campaign analytics.
Ability to connect marketing activity to measurable business outcomes, including account openings, funded balances, retention, primacy, lifetime value, and marketing ROI.
Strong analytical judgment, including the ability to interpret complex data, identify growth opportunities, and turn insights into actionable strategies and recommendations.
Ability to influence and align cross-functional partners across analytics, digital channels, marketing technology, product, sales, and line-of-business stakeholders.
Excellent executive communication, project leadership, organizational, and stakeholder management skills.
Ability to think strategically, exercise sound judgment, execute precisely, and maintain strong attention to detail.
Working knowledge of financial services compliance and regulatory considerations such as CAN SPAM, UDAAP, TISA, and Reg DD.
Strong people leadership, performance management, and talent development skills.
Proficiency with spreadsheet and word processing software and the Microsoft Office environment, including Word, Excel, and PowerPoint.

Responsibilities

Develop growth strategies to attract new customers, deepen relationships, and grow retail deposits.
Lead the acquisition marketing, lifecycle marketing, and retail promotions team, providing day-to-day guidance and supporting team members’ development.
Partner with consumer banking, analytics, digital, line-of-business leaders, agencies, and media partners to align priorities and improve performance.
Translate marketing and customer data into insights and recommendations showing how marketing drives business results, and present them to senior and executive leaders.
Prioritize marketing investments and resources, deciding what to start, stop, or scale to support long-term retail growth across markets.
Manage budgets and evaluate resource tradeoffs and investments based on growth potential, performance results, and business impact.
Lead external agencies, media partners, technology vendors, and cross-functional teams in executing integrated marketing strategies.