Sr Mgr, Consumer Growth and Measurement

BOK Financial•Tulsa, OK

14d

About The Position

The Senior Manager, Retail Consumer Growth & Measurement will lead marketing strategies that attract new retail banking customers, deepen existing relationships, and drive measurable growth across the customer lifecycle. The role oversees a team focused on acquisition marketing, lifecycle engagement, and retail promotions, and connects marketing strategy and customer insights to business outcomes. The position partners with consumer banking, analytics, digital channels, marketing technology, other lines of business, agencies, and media partners to identify growth opportunities, align priorities, and guide investment decisions. It also helps scale marketing capabilities in support of BOK Financial’s retail banking expansion and long-term growth goals.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, and 10+ years of marketing experience with 5+ years in a leadership role, or an equivalent combination of education and work-related experience.
Demonstrated success developing and optimizing acquisition, lifecycle, cross-sell, and retention marketing programs that deliver measurable growth outcomes, preferably in a regulated industry.
Expertise in retail deposit products, customer lifecycle management, performance marketing, segmentation, personalization, and campaign analytics.
Ability to connect marketing activity to measurable business outcomes, including account openings, funded balances, retention, primacy, lifetime value, and marketing ROI.
Strong analytical judgment, including interpreting complex data, identifying growth opportunities, and translating insights into actionable strategies and recommendations.
Ability to influence and align cross-functional partners across analytics, digital channels, marketing technology, product, sales, and line-of-business stakeholders.
Experience leading external agencies, media partners, technology vendors, and cross-functional teams to execute integrated marketing strategies.
Excellent executive communication, project leadership, organizational, and stakeholder management skills.
Ability to think strategically, exercise sound judgment, execute precisely, and maintain strong attention to detail.
Working knowledge of financial services compliance and regulatory considerations such as CAN SPAM, UDAAP, TISA, and Reg DD.
Ability to manage budgets, evaluate resource tradeoffs, and prioritize investments based on growth potential, performance results, and business impact.
Strong people leadership, performance management, and talent development skills.
Proficiency with spreadsheet and word processing software and the Microsoft Office environment, including Word, Excel, and PowerPoint.

Nice To Haves

Experience developing and optimizing measurable growth marketing programs in a regulated industry.

Responsibilities

Develop growth strategies to attract new customers, deepen relationships, and grow retail deposits.
Lead and develop a team focused on acquisition marketing, lifecycle marketing, and retail promotions, providing day-to-day guidance.
Partner with consumer banking, analytics, digital, line-of-business leaders, agency partners, and media partners to align priorities and improve performance.
Translate marketing and customer data into insights and recommendations showing how marketing drives business results, and present them to senior and executive leaders.
Prioritize marketing investments and resources, deciding what to start, stop, or scale to support long-term retail growth across markets.