Senior Manager, Residential Projects & Marketing | Columbia Hospitality Residential Services

Columbia Hospitality•Seattle, WA

37d•$85,000 - $95,000•Hybrid

About The Position

The Senior Manager, Residential Projects & Marketing will support Columbia Hospitality's mission in creating an authentic and exceptional experience for guests, team members, and owners. This position requires an individual who brings enthusiasm, can flourish in a fast-paced environment, shows curiosity and a willingness to gain experience in operations, and ensures brand cohesion across communities. The role involves serving as marketing support for assigned properties within the residential portfolio, supporting the development and execution of annual marketing plans, budgets, reports, and presentations. It also includes managing multi-channel marketing initiatives, creating marketing emails and templates, tracking communication metrics, attending operations and leadership meetings, and reviewing content. Additionally, the role involves creating processes for ordering branded collateral, devising methods to enhance resident engagement, developing standardized forms for residential operations, overseeing community outreach, and processing marketing invoices. Administrative duties for the residential leadership team, assisting with presentation development and training, evaluating program success, and conducting training on branding standards are also key responsibilities. The Senior Manager will serve as the point of contact for all residential marketing requests, oversee brand development, maintain property website content, participate in ownership meetings, create standardized operating procedures for property communications, and support the on/offboarding process of portfolio properties. They will also design and analyze homeowner satisfaction surveys, update and draft proposals for new property acquisition, perform copy editing and formatting on various documents, support leaders with event planning, and develop crisis communication plans. Coordination of photography, videography, and staging services is also part of the role, with potential for property visits and other assigned duties.

Requirements

A university degree in marketing or business-related discipline with at least three years of relevant experience; or an equivalent combination of education, training and experience.
General knowledge of marketing tools and techniques, particularly digital marketing.
Strong written and verbal communication skills, including: The ability to write, proofread and edit reports, business correspondence, and promotional content.
Effectively present information and respond to questions from team members, managers, clients, guests and the general public.
Detail oriented with strong multi-tasking and organizational skills.
Solid personal management skills, including time management, planning and organizing, and delivery of results.
Ability to compute discounts, interest, commissions, proportions, and percentages.
Strong computer literacy in Microsoft Office, especially Word, Excel and Outlook.
Effective problem solver able to make decisions in routine situations.

Nice To Haves

Competency in Adobe Creative Suite preferred, specifically InDesign, Illustrator and Photoshop preferred

Responsibilities

Serve as marketing support for assigned properties within the residential portfolio.
Support the development and execution of annual marketing plans, marketing budgets, reports and presentations.
Advise on marketing budgets for properties that do not have a budget for marketing services.
Manage multi-channel marketing initiatives, including Social Media, Design and print onsite collateral, CHR/CH website updates (photos, bios, press pages).
Partner with internal and external teams on an ongoing basis.
Create marketing emails and templates.
Track and analyze communication metrics such as reach, engagement, and sentiment to evaluate the effectiveness of communication efforts and make necessary adjustments.
Attend Operations & Leadership meetings, developing agendas, taking and distributing notes.
Review and proofread content created by residential team members.
Create process for ordering branded collateral for items like uniforms, nametags, and nameplates.
Devise innovative methods to enhance resident engagement across all properties. (Pet of the Month, how to plan a resident event, resident surveys)
Develop standardized forms to support residential operations including violation letters, move-in packets, parking registration forms, etc.
Oversee community outreach initiatives in collaboration with local businesses, proactively identifying opportunities for residential properties to engage and connect with the local community.
Create and update flyers, presentations, newsletters, signage, invitations, and other collateral.
Process marketing invoices for each property, manage and maintain marketing files.
Perform administrative duties for the residential leadership team, including but not limited to scheduling meetings, creating reports, distributing messages, etc.
Assist executives and senior leadership with presentation development, and training to ensure effective communication with key stakeholders.
Work closely with the General Management team to evaluate the success of programs and procedural functions.
Conduct training on branding standards and areas of responsibility as needed.
Provide ongoing training and support to ensure property team members are well-versed in the latest communication strategies, enabling them to deliver quality content to their residents.
Serve as the point of contact for all residential marketing requests.
Develop comprehensive Request for Proposal on all marketing requests made by a property.
Oversee brand development and ensure all marketing channels and communication materials appropriately represent Columbia and the property brands.
Create simplified branding guidelines for properties who have no existing branding standards.
Maintain property website content, when appropriate.
Participate in recurring ownership meetings to help facilitate conversations around marketing, communication, branding standard, and provide comprehensive updates on marketing efforts.
Represent CH-R when executive team members are absent.
Create standardized operating procedures (SOPs) for property communications, establishing clear guidelines and protocols for effective internal and external messaging.
Supports On/off boarding process of portfolio properties and consulting projects by managing on/offboarding checklists, providing information to stakeholders and holding teams accountable to deadlines.
Design standardized CH-R surveys on digital platforms to facilitate quarterly/annual assessments of homeowner satisfaction across all properties.
Analyze results of the homeowner satisfaction surveys and develop presentations for executives and senior leadership to share results with stakeholders.
Continuously update, improve, and draft proposals on a requested basis for new property acquisition.
Updating word documents created by management or on-site teams regarding copy editing, formatting, table of contents, branding adherence, etc. Example documents: Newsletters, SOPs, Emergency Binders, CC&Rs, Policy documents, etc.
Support leaders with planning events as needed.
Develop comprehensive crisis communication plans and protocols to guide properties response to emergencies.
Monitor traditional and digital media channels for emerging issues and trends that may require a crisis response.
Coordinate photography, videography, and staging services to ensure high-quality visual assets that highlight the unique features and selling points of each property.
Property visits may be requested.
Other duties and administrative work as assigned