Mgr, Marketing | Columbia Hospitality

Columbia Hospitality • Seattle, WA

1d • Hybrid

About The Position

Columbia Hospitality, Inc. is seeking a Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Marketing Manager will bring enthusiasm to the team, flourish in a fast-paced environment, demonstrate experience in marketing leadership, and create an authentic and exceptional experience for guests, team members and owners.

Requirements

• A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience.
• 3+ years of experience in hospitality marketing or 5+ years of experience in similar field.
• 1-2 years of leadership and management experience.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Strong organizational skills and attention to detail.
• Conviction for creating and managing operating processes.
• Ability to thrive in a fast-paced environment.
• Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.

Responsibilities

• Oversees all marketing initiatives for the property, including but not limited to:
• Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team to reconcile expenses on a monthly basis.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content - packages, promotions, programs, etc.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content.
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
• Oversee advertising and promotion campaigns and report on performance.
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
• Additional duties as assigned.

Benefits

• Cellphone Allowance
• Commuter/Parking Allowance
• Paid Time off & Holiday Pay
• Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Referral Bonus
• Discounted Lodging, Dining, Spa, Golf, and Retail
• Employee Assistance Program “Columbia Cares”
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level