Senior Manager, Promotional Content Strategist

Takeda•Boston, MA

30d•Hybrid

About The Position

Manage the strategic execution of promotional content development for assigned therapeutic areas (TAs), partnering closely with Brand teams, Content Excellence, Agile pods, and agency partners to deliver high-quality, compliant, and scalable content aligned to brand strategy, customer engagement objectives, and business priorities. Support adoption of evolving content capabilities, processes, and ways of working to enable efficient, consistent, and impactful content execution across channels.

Requirements

Bachelor’s degree required
7-10+ years of experience in pharmaceutical/biopharma/healthcare marketing, communications, advertising
Experience working with promotional content and MLR review
Experience managing creation of: HCP promotional materials, Digital assets, Sales rep materials, Email / CRM content, Websites or modular content
Strong project management, organizational, and communication skills.
Experience with budget management, vendor contracts, and financial oversight.
Experience submitting assets through Veeva
Worked on MLR review cycles
Managed digital and HCP promotional content production

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Manage strategic execution of promotional content initiatives across assigned therapeutic areas (TAs), ensuring delivery of high-quality, compliant, and scalable assets.
Partner closely with Brand teams and the Commercial Content Lead to understand brand strategy, marketing priorities, and customer engagement objectives, ensuring promotional content is executed in alignment with strategic direction and business goals.
Collaborate with Agile Coaches, Brand teams, pod teams, and the Promotional Review Team (PRT) to support near- and long-term planning, sprint workflows, prioritization, retrospectives, and content review processes, ensuring compliant, medically accurate content is delivered efficiently.
Collaborate with Marketing and Content Excellence team members to support adoption of evolving content capabilities, modular content approaches, governance standards, tagging strategies, and operational processes that enhance scalability, consistency, and efficiency.
Ensure appropriate tagging, organization, and management of promotional content assets within digital systems to support reporting, discoverability, reuse, and operational effectiveness.
Develop and maintain a strong understanding of assigned therapeutic areas, customer dynamics, and brand strategy to ensure content execution decisions are contextually aligned and commercially relevant.
Contribute to ongoing enhancements in content workflows, cross-functional collaboration, and execution processes to improve team effectiveness, speed-to-market, and overall content quality.