Content Strategist

Deploy • Birmingham, AL

3d • Remote

About The Position

DEPLOY's Client is looking for a mid-to-senior level Content Strategist to join the team. This is not a content production role. We need a strategic thinker who can develop content frameworks, shape messaging architecture, and guide how ideas come to life across channels and audiences. You will have a clear home base on an account - a complex, multi-brand engagement where content strategy is central to the work - while also serving as a strategic resource across other accounts as needed, including support for agency leadership. If you are a strategist who loves digging into a business problem, building the framework that makes content purposeful, and collaborating with creative and account teams to bring it to life, this role is for you.

Requirements

• 6-10 years of experience in content strategy, preferably with agency or consulting experience.
• Demonstrated ability to build content frameworks, messaging architecture, and content systems - not just write content.
• Strong understanding of how content connects to brand strategy, user journeys, and business objectives.
• Working knowledge of SEO best practices and how to build content that performs in both traditional search and AI-driven discovery (GEO - generative engine optimization).
• Experience working on complex, multi-stakeholder engagements with multiple audiences and channels.
• Comfort operating across B2B and B2C contexts.
• Excellent written communication and the ability to translate strategic thinking into clear, compelling content direction.
• Collaborative working style - you know how to partner with creative, account, and strategy teams without losing your point of view.
• Able to work independently in a remote environment with minimal oversight.

Nice To Haves

• Familiarity with behavioral science, consumer psychology, or research-informed messaging strategy.
• Experience in food service, commercial refrigeration, B2B distribution, or adjacent verticals.

Responsibilities

• Lead content strategy for a major multi-brand foundation engagement - defining how the client tells its story across a fragmented portfolio of brands.
• Develop a content strategy and website content framework covering core pages, aligned to user journeys and key audience segments.
• Write and shape page-level messaging guidance and core website content in collaboration with brand strategy and UX partners.
• Collaborate closely with DEPLOY's Client's account, strategy, and creative teams and our digital platform partner throughout Foundation planning and execution.
• Serve as a content strategy resource across other accounts as capacity allows.
• Support agency leadership - including the SVP of Account Leadership and Chief Strategy Officer - on thought leadership, positioning, and strategic content initiatives.
• Bring a point of view to how behavioral science and Creative Psychology principles can inform content strategy across verticals.
• Help establish content strategy best practices and frameworks that can be applied across the agency's client portfolio.

Benefits

• Ongoing cross-account strategy support beyond the initial engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed