SENIOR MANAGER, PROGRAM CONTENT & STUDENT ENGAGEMENT

Bottom Line•National City, CA

1d•$88,000 - $107,400

About The Position

Founded in 1997, Bottom Line is a nationally recognized nonprofit organization with a mission to partner with degree-aspiring students from first-generation and low-income backgrounds as they get into college, graduate, and launch meaningful careers. For nearly 30 years, Bottom Line has provided consistent, one-on-one support to help students navigate the challenges of accessing and succeeding in college. We serve students from 9th grade through career launch through our signature programming in Massachusetts, New York City, Chicago, Ohio, Detroit, and Houston and scaled supports available nationwide. Our vision is to create a far-reaching ripple effect, launched by the transformative power of a college degree and a mobilizing first career, that uplifts individuals, families, and entire communities. When you join Bottom Line, you will become a part of a team that combines passion with expertise to advance equity and opportunity for degree-aspiring students. In our dynamic, results-driven environment, your contributions will help shape brighter futures and stronger communities.

Requirements

Bachelor's degree or equivalent experience.
6 to 8 years of progressive experience creating and managing content for youth or young-adult audiences in a nonprofit, education, or media setting, including experience managing a content library or digital product and the engagement it drives.
Strong writing and editing skills for teen and young-adult audiences, with a feel for the Bottom Line student voice. We would love to see writing samples or a portfolio.
Strong strategic judgment and hands-on content skills: you use engagement data and student feedback to decide what to create, cut, or improve, shape content structure and goals, and personally write or edit the pieces that matter most.
Comfort directing freelancers and vendors and partnering credibly across teams such as Transformation, Scaled Advising, and Research, Analytics, and Evaluation.
Strong data fluency and comfort using engagement data to guide decisions.
Excellent organization and follow-through, with a change-management orientation as priorities and platforms evolve.
Work authorization required.
Demonstrated commitment to Bottom Line's Mission, Vision, and Core Values.

Nice To Haves

Lived experience in or deep professional relationships with first-generation college-going and low-income communities.

Responsibilities

Own the student-facing voice across all content and resources, ensuring students experience Bottom Line as consistent, relevant, and trustworthy wherever they encounter it.
Maintain and evolve Bottom Line's student content standards, including style and content writing guidelines, so the full library reflects one coherent voice.
Ensure the student content library and student-facing site remain accurate, current, and easy for students to navigate.
Partner with the Transformation team, which owns the platforms and technical build, translating content and student-experience needs into platform requirements.
Monitor student engagement across content channels and translate findings into decisions about what to create, refresh, and retire.
Conduct user testing with students, including through the National Youth Advisory Council, and apply insights to improve content quality and relevance.
Maintain a regular cycle for reviewing content performance and reporting on results to program leadership.
Write and edit prioritization of college, career, and financial-aid content, including articles, resources, and campaign content, aligned to Bottom Line's voice and quality standards.
Plan, assign, coordinate, and publish the annual content calendar across audiences and milestones, coordinating content, translation, and video production.
Direct writers, translators, and freelance contributors, reviewing work to a consistent editorial standard.
Manage and maintain student-facing content within the learning management system and across regional, journey, and milestone pages.
Recruit, interview, and thoughtfully staff the Council with students who represent Bottom Line's target demographics.
Develop the Council's projects and bodies of work, develop agendas, and lead monthly meetings.
Share Council feedback and recommendations with the wider Bottom Line team. Partner with other teams across the organization including Transformation and Scaled Advising.
Develop localized content in close partnership with staff leading partner and grant-specific efforts.
Support educator engagement through the educator newsletter, resource maps, and referral campaigns.
Partner with other teams across the organization including Transformation and Scaled Advising.
Represent the Bottom Line brand in a positive light and take actions to increase brand awareness throughout the community.
Follow trends and best practices in the field of college success and technology to support persistence efforts and inform evolving program design.