Senior Manager, Product Marketing

Loblaw Companies Limited•Toronto, ON

1d•CA$100,000 - CA$132,000

About The Position

Advance powered by Loblaw™ drives brands forward by leveraging Loblaw’s exclusive customer intelligence and millions of daily connections with shoppers to drive real impact for business partners. Backed by the country's leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, Advance has a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. The dynamic team bridges loyalty, media, product, analytics, insights, and strategy disciplines for integrated planning that empowers Loblaw's own brands and its partners to reach Canadian customers at the right time, in the right way. Advance is always innovating to stay on the leading edge of a fast-evolving industry, seeking great people who share principles of authenticity, curiosity, trust, and collaboration. Colleagues work with industry experts and have the support of in-house world-class technologies to create solutions customers will love. Innovation is sustained by colleagues who are passionate about their work and excited about the future of retail and media.

Requirements

A strategic and self-driven marketing leader.
A self-starter who can motivate and organize cross-functional stakeholders towards common objectives and deadlines.
5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting ad tech or media sales.
Adept marketing storyteller and strategist – someone who can translate data & insights into compelling marketing narratives in support of selling activities.
Exemplary organization, project management, and planning skills to help the marketing team organize the product launches across all business lines.
Knowledge of advertising technology and/or media is strongly encouraged.
Impeccable attention to detail particularly around copywriting is a must-have.
An eye for design and compelling visual communication in PowerPoint is required.
Demonstrated ability to understand and communicate complex subject matter or solutions for a variety of audiences.
Experience with a wide variety of marketing communications including slideware and brochureware (both sales-centric and more technical documentation), whitepapers and other editorial products, social, email newsletters, managing website content etc.
Solid stakeholder management skills and exceptional communication skills.
Ability to work independently and manage through ambiguity.
High proficiency with Microsoft Office suite expected, particularly PowerPoint.

Nice To Haves

Experience with consumer package goods and/or retail sectors would be an asset.
Hands on experience with Adobe’s design suite or similar is even better.
Confident presentation skills are an asset.
Working knowledge of Confluence, JIRA, Salesforce and other collaboration tools a plus.

Responsibilities

Lead the coordination of the go-to-market, external launch planning for product innovations and advancements and market adoption across onsite search and display and in-store ads.
Occasionally supervise Product Marketing Managers to develop best-in-class, professional-grade marketing and sales materials tailored to the sales strategy and intended audience.
Work collaboratively with subject matter experts, including Product and Analytics leadership, to manage the pipeline of launches, design roll-out plans, and devise compelling communications to maximize the impact from our product portfolio.
Work with colleagues on the product team and data teams to shape the product roadmap and plan future product marketing activities.
Play a critical role in setting and managing the timelines and launch workstreams to align a cross-functional team to meet launch deadlines.
Ensure customer, product & business insights are leveraged to develop the most compelling external narratives across all communications to support our media-selling activities and show the value of our solutions.
Lead Sales and Ops training on product capabilities and value propositions of new solutions.
Play a key role in sales enablement, by serving as the product marketing subject matter expert, partnering with Sales on strategic customer engagements, delivering compelling product presentations, and clearly articulating the product value proposition to drive customer adoption and revenue growth.
Collaborate across the product marketing team to ensure consistent dissemination of product information and selling narratives throughout all of our communications channels.
Establish and manage channels for structured customer feedback on products and capabilities, in partnership with Product and Sales leadership.
Act as senior leader on the planning function for Product Marketing work, developing strategies and action plans to maximize lead gen and revenue contributions of our product capabilities.
Stay abreast of trends in the media landscape bringing that intelligence into the Advance team and across our product planning.