Senior Manager, Product Marketing - Samsung TVPlus

Samsung Electronics•Los Angeles, CA

1d•Onsite

About The Position

Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens, with over 200 million Samsung Smart TVs worldwide. The platform aims to redefine the future of digital advertising by delivering intelligent, innovative, and effective solutions. This Senior Product Marketing Manager role is a B2B-focused position within the Samsung Ads Product Marketing team, responsible for developing, designing, and executing the Samsung Ads Product Marketing portfolio. This includes offerings related to new ad formats, new targeting types, new data partnerships, and sponsorship/packaging/content offerings. This leader will work closely with Business Development, Product Managers, Engineers, Sales, and Go-to-Market partners to translate Samsung TV+’s goals into actionable, sellable solutions for Samsung Ads Sellers and Agency teams. The role requires strong product marketing ownership of solutions while also collaborating with partner teams throughout the product development lifecycle (e.g., Product Managers in development; Monetization and FPA for roll-out and lead lists; Sales L&D and PMO for product adoption tracking and training). This senior individual contributor role will play a key part in the continued success of Samsung Ads, regularly packaging incoming product ideas from Samsung TV+ to drive well-tested, well-monetized, and well-adapted success for Samsung’s B2B clients, agencies, and industry partners. The ultimate goal is to make Samsung TV Plus a must-buy partner to top brands and agencies, and to simplify, streamline, and better define Samsung TV+’s go-to-market strategy while delivering industry-leading solutions. This role reports into the Senior Director of Product Marketing, which is part of the Commercialization team. The position is based in-office 5 days per week in New York City (Midtown West) or Playa Vista, CA.

Requirements

8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
At least 5+ years of experience in sponsorships, packaging, and/or speciality moment offerings (e.g. tentpole moments, concert series, holiday, creators, talent, upfronts, etc).
Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
Outstanding cross-functional relationship: Particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
Bachelor’s degree in a related field (product, marketing, business, media, etc)

Nice To Haves

Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused

Responsibilities

Lead B2B Product Marketing for Samsung TV+- Serve as the primary point of contact for Product Marketing for Samsung TV+, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
Develop and Execute Strong Go-to-Market that Drives B2B Samsung TV+ Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with BD teams to secure rights, pricing, and more.
Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung TV+ offering/content, bringing industry and market intelligence into the mix
Define the Samsung Product Arc - Work with Business Development, Product, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.