Senior Manager, Product Marketing (Temporary)

The New York Times•New York, NY

6d•$88 - $98•Hybrid

About The Position

The New York Times is seeking a Senior Manager, Product Marketing to join the New York Times Games team. This role will report to the Executive Director of Marketing, Games. The New York Times Games portfolio includes popular titles like Wordle, Connections, and the New York Times Crossword. Games is a significant and rapidly growing business within The New York Times, alongside other products like Cooking, Wirecutter, The Athletic, and News. The Senior Manager will be responsible for developing strategies and projects to enhance player understanding and adoption of new and evolving New York Times Games product experiences. This includes building product awareness, ensuring successful launches, and deepening engagement among both new and existing audiences. The role sits at the intersection of messaging strategy and product experience, requiring collaboration across departments for go-to-market planning, launch execution, feature discovery, adoption, and usage. The ideal candidate will possess digital product marketing expertise, experience working with product teams on go-to-market plans, and an understanding of how brand strategy influences positioning for new product experiences.

Requirements

7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
Interpret and organize data and identify actionable insights.
Familiarity planning and running A/B tests and drawing key learnings from analytics reports and dashboards.
Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.

Nice To Haves

Digital subscription and mobile app experience.
Experience conducting competitive and category research to inform positioning and go-to-market plans.
Interest in The New York Times and New York Times Games.
Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

Responsibilities

Develop ideas and campaigns that help players understand, discover and use key product features.
Build and own go-to-market strategy, from ideation to launch, for new games and features, in partnership with the Executive Director of Marketing, Games.
Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
Consult on UX research sprints in partnership with product, audience insights and data insights.
Understand the competitive landscape and become knowledgeable about the digital games market and broader subscription ecosystem.
Identify which product features merit external marketing messaging and lead marketing strategy (including creative brief writing) and end-to-end execution of campaigns as relevant.
Analyze campaign performance and recommend next steps based on results.
Partner with colleagues in marketing and brand strategy, media, product, product design, engineering, creative, audience insights, project management, data analytics and Games editorial.
Effectively communicate in any forum — from daily work with core teammates to presentations with Games or marketing leadership — and be a trusted voice for our players as we make product decisions and prioritizations.
Provide insights and guidance on important product features and suggest future roadmap items with an audience-centric lens, with a particular focus on upcoming games, feature launches and new product experiences.
Scale the product marketing discipline within the Games team and advocate for the PMM discipline.
Optimize processes and build relationships and trust across departments and teams.
Lead product-focused storytelling and product x writing collaboration with partners in product, design, editorial and creative.
Independently identify projects and opportunity areas.