Senior Manager, Product Marketing- B2B experience is a must

We are seeking a hands-on Senior Product Marketing Manager for SonicWall who will be responsible for the go-to-market strategy and ongoing success of SonicWall's Next Gen Appliance and Management product offerings. This role involves researching, planning, and executing the strategy to meet business objectives in line with the global market. The Senior Product Marketing Manager will analyze market size and competition, develop marketing plans, create collateral, and lead cross-functional teams to successfully launch products and drive growth. Additionally, they will support sales enablement and tool development, as well as evaluate product and market opportunities.

• Plan and implement the go-to-market strategy for SonicWall's Next Gen Appliance and Management product offerings
• Analyze market size and competition, understanding their strengths, weaknesses, opportunities, and threats
• Research industry positioning, learning requirements, and compliance needs for specific industries
• Manage the product launch cycle and create collateral to explain new features to the market
• Collaborate to develop and implement marketing plans and business development strategies
• Produce product, industry, and thought leadership content through various channels
• Lead cross-functional teams to successfully launch products and drive growth
• Evaluate product and market opportunities and decide appropriate activities in line with the strategy
• Research and propose new information security awareness tools/assets to be added to the service
• Manage the development and marketing of these new tools/assets
• Communicate the value proposition of the products to various channels within SonicWall
• Develop sales tools and training to support the selling process of the service to various teams
• Drive success towards established targets through execution and review of the marketing plan
• Continually evaluate the plan to integrate new targets and areas of focus

• Plan and implement the go-to-market strategy for SonicWall's Next Gen Appliance and Management product offerings
• Analyze market size and competition, understanding their strengths, weaknesses, opportunities, and threats
• Research industry positioning, learning requirements, and compliance needs for specific industries
• Manage the product launch cycle and create collateral to explain new features
• Collaborate to develop and implement marketing plans and business development strategies
• Produce product, industry, and thought leadership content through various mediums
• Lead cross-functional teams to successfully launch products and drive growth
• Evaluate product and market opportunities and make strategic decisions
• Research and propose new information security awareness tools/assets
• Develop sales tools and training to support the selling process
• Drive success towards established targets and continually evaluate and integrate new targets and areas of focus.

• Fun, high-energy work environments
• Leading edge of technology, networking, and cybersecurity
• Real opportunities to make an impact and protect organizations worldwide
• Remote work option (US candidates only)
• Hands-on role in bringing products to market and ensuring success
• Opportunity to research, plan, and execute go-to-market strategy
• Analyze market size and competition
• Develop and communicate service value propositions and positioning
• Create collateral to explain new features to the market
• Collaborate on marketing plans and business development
• Produce product, industry, and thought leadership content
• Lead cross-functional teams and drive growth
• Evaluate product and market opportunities
• Support sales teams with tools and training
• Drive success towards established targets
• Continually evaluate and improve marketing plan
• Acquire deep customer/partner knowledge
• Build and maintain strong customer relationships
• Opportunity to learn and be part of something big
• Opportunity to explore new technologies
• Strong grasp on market trends in cybersecurity
• Opportunity to work in product management, marketing, or strategic roles