Senior Manager, PR & Communications

Farther•New York, NY

11h

About The Position

As we enter our next phase of accelerated growth, Farther is seeking a Senior Manager, PR & Communications to help build, protect, and scale Farther's public narrative across trade and consumer markets. This role is a key contributor to Farther's communications function, supporting earned media, executive visibility, thought leadership, media relations, and internal communications — helping translate Farther's story into a consistent and credible presence across advisor, client, and broader fintech audiences.

Requirements

7–10 years of PR/communications experience in fintech or financial services.
Demonstrated media relations and executive communications support experience.
Working knowledge of wealth management and advisor ecosystems.
Strong storytelling, writing, and project management skills.

Nice To Haves

Track record of driving growth in advisor-relevant earned media and share of voice.
Experience managing PR-driven advisor recruitment campaigns.
Familiarity with brand sentiment measurement and narrative consistency tracking.

Responsibilities

Support Farther's external communications narrative under the direction of marketing leadership.
Translate platform and product innovation into compelling advisor value stories.
Identify and flag perceptual and reputational risks for leadership consideration.
Execute a proactive PR strategy aligned to advisor and client growth objectives.
Pursue national, fintech, and wealth management media coverage in partnership with PR leadership.
Amplify company milestones through coordinated earned media efforts.
Support executive positioning as category-defining voices in wealth management.
Assist with media prep, bylines, interview coordination, and speaking opportunities.
Execute internal communications strategy that unifies HQ and Farther's distributed advisor network.
Support executive messaging, narrative development, and how decisions land across employees, advisors, and stakeholders.
Assist with growth and change communications around M&A, advisor onboardings, restructurings, and platform rollouts.
Manage internal comms channels including the editorial calendar across Slack, email, town halls, and all-hands.
Partner with the People Team to build engagement and culture, celebrating wins like AUM milestones and award recognition.
Track engagement, sentiment, and adoption KPIs to sharpen communications strategy.
Support crisis communications alongside Legal, Compliance, and senior comms leadership.
Draft and edit executive communications including all-hands content, advisor announcements, and company-wide memos.
Support employer brand initiatives across the firm.