Senior Manager, PR

Sincere Corporation•Framingham, MA

2d•Hybrid

About The Position

Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of brands – Punchbowl, Lovebird, Timehop, and Memento – as well as Sincere. You’ll have the opportunity to define our public relations strategy, position our products, secure meaningful earned media, amplify our narrative across top-tier outlets, and bring creative ideas to life across events, influencers, partnerships, thought leadership, and timely cultural moments. We’re looking for a smart, passionate, and results-driven PR leader with a background in consumer brands. This role reports to the Chief Brand Officer and is a hands-on opportunity for someone who enjoys owning the entire PR function from strategy through execution.

Requirements

8+ years experience in public relations and earned media for well-known consumer brands (agency or in-house)
A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
A proven playbook for how to craft & execute a PR strategy that drives results
A creative mindset with a knack for finding compelling stories where others don’t
A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn’t land
The confidence to say what’s working, what’s not, and what should change
The ability to operate independently in a fast-moving environment
Exceptional writing skills with a talent for crafting compelling brand stories
Extreme attention to detail
Impeccable communication, organizational, and relationship-building skills

Responsibilities

Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
Serve as the primary point of contact for inbound media inquiries and influencer activations
Develop press releases, messaging, talking points, media pitches, and other press materials
Monitor media coverage, industry trends, and competitor activity
Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand