Senior Manager, PR & Influencer

Prose•Brooklyn, NY

10d•$115,000 - $125,000•Hybrid

About The Position

Prose is seeking a Senior Manager, PR & Influence to lead the brand’s earned media, influencer, SEO/LLM content, and partnerships strategy. This is a senior, cross-functional role responsible for building Prose’s external presence, protecting its reputation, and deepening relationships with the media, creator, and partner communities that shape how customers discover and trust the brand. This role will manage three direct relationships: our PR agency, SEO/LLM agency, and our Community Manager. You will work closely with Brand, Growth, Social, and Product teams to ensure communications efforts are integrated, on-brand, and driving measurable results. The ideal candidate is a seasoned communications leader who brings deep PR instincts, crisis-readiness, a strong influencer network, and a genuine curiosity about how content and AI search are reshaping brand visibility. You are equally comfortable pitching a journalist, coaching an agency, briefing a creator, and analyzing LLM citation data.

Requirements

10–12 years of experience across PR, communications, influencer, or a closely related field, with demonstrated growth in scope and seniority
Experience in beauty, wellness, personal care, or a premium DTC/subscription brand strongly preferred
Proven track record managing PR agencies and driving earned media results across a full editorial calendar
Strong media relationships and direct experience in media relations, spokesperson management, and thought leadership programming
Crisis communications experience: able to assess, escalate, and manage reputation issues with composure and speed
Hands-on influencer management experience, including creator identification, briefing, and performance evaluation using tools such as CreatorIQ
Familiarity with SEO fundamentals and a working understanding of LLM/AI search visibility and generative engine optimization (GEO)
Experience managing agency partners across multiple disciplines simultaneously, including scoping, performance management, and budget oversight
People management experience with a demonstrated ability to develop and support direct reports
Data-informed approach to communications measurement, with experience defining and reporting on KPIs across earned, influencer, and content channels
Fluency with AI tools (Claude, ChatGPT, Gemini) as part of everyday workflows for research, ideation, and content development
Passion for hair, beauty, or wellness and a genuine enthusiasm for building authentic brand presence

Responsibilities

Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
Oversee thought leadership strategy for Prose leadership across earned channels
Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments
Own Prose’s influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand
Build and manage a curated creator network, developing scalable processes for identification, outreach, onboarding, and relationship management
Brief, manage, and evaluate influencer content ensuring quality, authenticity, and brand alignment
Develop clear performance criteria and leverage tools including CreatorIQ and Nectar Social to track, analyze, and report on influencer program effectiveness
Partner with Growth to identify high-performing influencer content for amplification through paid channels
Identify creator voices that can support co-branded activations and partnership moments
Lead Prose’s LLM visibility and generative search (GEO) strategy, ensuring the brand is accurately and favorably represented in AI-generated responses across ChatGPT, Gemini, Perplexity, and similar platforms
Oversee the brand blog strategy and editorial calendar, ensuring content serves both SEO and brand storytelling objectives
Track and report AI citation presence, and content health metrics, translating data into strategic recommendations
Identify and activate a select portfolio of brand partnerships that reinforce Prose’s positioning and expand reach with relevant audiences
Manage partnership negotiations, contracts, and deliverables in collaboration with Legal and Finance
Oversee community brand moments and events, from intimate customer experiences and creator gatherings to broader brand activations, ensuring alignment with PR and influencer objectives
Manage Community Manager, providing strategic direction on community engagement, brand response, and community health across platforms
Partner with Social and Brand teams to ensure community insights and partnership activity are reflected in broader campaign planning