Senior Manager, Portfolio Strategy

Anheuser-Busch•New York, NY

1d•$129,600 - $153,900

About The Position

The Portfolio Strategy team, part of the Alcohol Insights & Category Strategy team, puts consumers at the center of its work. The team studies consumer needs and tracks food, beverage, and broader consumer trends to develop commercial strategies for challenges across Anheuser-Busch’s established brands and future beverage innovations. It works with senior leaders throughout the organization and external partners. In this role, you will contribute to strategic projects, lead quantitative survey-based consumer research, and partner with market research and strategy agencies. You will use consumer surveys, third-party data, and proprietary research to inform commercial strategy. You will synthesize large, complex data sets and communicate compelling insights to influence decision-making across marketing, sales, and the broader commercial organization.

Requirements

Four to six years of experience in strategy, insights, marketing, and/or sales, and/or an advanced degree in a relevant concentration such as marketing, business, or consumer studies.
Ability to analyze large data sets from qualitative and quantitative sources, including syndicated, panel, and primary research, and identify actionable insights.
Ability to learn new data tools and systems quickly and synthesize findings into clear, influential takeaways that inform strategy.
Ability to work cross-functionally and communicate with stakeholders including Brand, Innovation, Sales, Finance, Wholesalers, and Retailers.
Ability to execute at high capacity in a dynamic environment and take ownership of work.
Experience presenting insights and informing business partners.

Nice To Haves

Experience at a mid-to-large consumer packaged goods company or a consumer research or strategy agency.
Power BI skills.
Advanced Excel skills.

Responsibilities

Support development of the U.S. portfolio strategy, including integration into the 3YP business cycle, by analyzing industry trends, portfolio performance, and the consumer consumption survey.
Contribute to category- and portfolio-level insight development to inform strategy and key commercial priorities.
Coordinate with market research and futures agencies to track and forecast trends that may affect the business.
Inform senior leaders and commercial and brand teams about Participation, Occasions, and Servings metric performance across categories, brands, and consumer cohorts.
Contribute to analyses of high-priority topics, including competitor and consumer deep dives, to support strategic commercial decisions.
Lead quantitative survey-based consumer research and use consumer surveys, third-party data, and proprietary research to inform commercial strategy.
Synthesize complex data and communicate insights to influence decision-making across marketing, sales, and the broader commercial organization.