Senior Manager Portfolio Marketing
About The Position
The Senior Manager, Portfolio Marketing, leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends. Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives. Manages and directs the efforts of the Portfolio Marketing team to strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, customer challenges, emerging technologies, and megatrends. In alignment with enterprise-defined business Key Performance Indicators (KPIs), develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader and connect the breadth of UL Solutions' products, services, software, and solutions to relevant market opportunities. Provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development. Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring a consistent and compelling representation of the UL Solutions portfolio while enabling COU and Field Marketing teams to extend and localize portfolio campaigns. Leads and develops a team of portfolio marketers responsible for creating portfolio narratives and campaigns that elevate brand awareness, strengthen market credibility, increase audience engagement, and support enterprise growth objectives. A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage. We may not help develop smart homes of the future, inspect the New Year’s Eve ball or work in state-of-the-art labs… but we do tell people about it. It’s our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we’re making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that’s working at the forefront of innovation to shape a safer world.
Requirements
- Leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends.
- Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives.
- Manages and directs the efforts of the Portfolio Marketing team to strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, customer challenges, emerging technologies, and megatrends.
- In alignment with enterprise-defined business Key Performance Indicators (KPIs), develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader and connect the breadth of UL Solutions' products, services, software, and solutions to relevant market opportunities.
- Provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development.
- Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring a consistent and compelling representation of the UL Solutions portfolio while enabling COU and Field Marketing teams to extend and localize portfolio campaigns.
- Leads and develops a team of portfolio marketers responsible for creating portfolio narratives and campaigns that elevate brand awareness, strengthen market credibility, increase audience engagement, and support enterprise growth objectives.
Responsibilities
- Leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns.
- Manages and directs the efforts of the Portfolio Marketing team to strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio.
- Develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader.
- Provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development.
- Leads and develops a team of portfolio marketers responsible for creating portfolio narratives and campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
