Energy Portfolio Marketing Manager

BDO USA • United States,

3h • $90,000 - $100,000 • Hybrid

About The Position

The Portfolio Marketing Manager plays a critical role in advancing the success of BDO’s energy portfolio by leading the development and execution of strategic marketing initiatives across multiple statewide programs. This role partners closely with clients to assess marketing needs, define goals, and design actionable roadmaps that drive lead generation, customer acquisition, engagement, and retention. Working collaboratively with Program Managers and cross-functional teams, the incumbent provides strategic guidance, translates complex marketing concepts into practical solutions, and ensures marketing efforts are aligned with program objectives and client outcomes. This position requires travel to client locations up to 20% of the time.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or Advertising from an accredited college or university, required
• Five (5) or more years of experience in marketing operations, strategic marketing, and/or management consulting, required
• High level of proficiency in Microsoft Office (specifically Word, Excel, PowerPoint), required

Nice To Haves

• Experience spanning both the strategic and tactical dimensions of modern marketing, including energy efficiency marketing and utility program experience, preferred
• Cross-industry experience and familiarity with a range of sales models, including direct and channel approaches across both B2B and B2C environments, preferred
• Project management experience, preferred
• Fluency in Spanish, preferred

Responsibilities

• Partners with clients to assess the current marketing landscape across the full customer journey, including lead generation, conversion, customer acquisition, retention, and performance measurement
• Applies subject matter expertise to design, implement, and optimize strategic marketing campaigns that align with program goals and client priorities
• Identifies near-, mid-, and long-term objectives and collaborate with clients and Program teams to develop actionable plans that advance those goals
• Develops client-specific strategic frameworks and recommend targeted marketing initiatives to address defined business needs and opportunities
• Defines, scopes, and documents business requirements for marketing campaigns and related initiatives to support successful execution
• Manages consulting-related business objectives, meeting budget expectations, maintaining portfolio profitability, and delivering high-quality client work in accordance with project scope
• Collaborates with cross-functional teams and other BDO service lines to deliver scoped consulting support, strengthen integrated project execution, and promote overall client success
• Stays current on industry trends, emerging technologies, leading practices, and research to inform client recommendations and continuously enhance BDO’s marketing approach
• Leads needs assessments and discovery sessions to understand client environments, priorities, and expectations, and translate findings into practical solutions
• Other duties as required

Benefits

• ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being.
• Comprehensive compensation and Total Rewards benefits offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level